|
|
|
Glossary > Market Research Analyst
Role Purpose
Helps the
company build an accurate understanding of
the major market trends for traits and
varieties. This information is used to
direct research in areas of highest future
potential, help to direct marketing efforts
for the companies products, accurately
forecast current and future production
needs, and establish optimum distribution
and customer targets.
Typical Work
Activities
- Analyzing
market data by customers, products, crops
and competitors, and serve as a point of
contact for other parties involved in the
strategic planning process
- Support
the Strategic Marketing Managers to ensure
an accurate understanding of the trends in
crops and traits.
- Gather and
analyze data from a variety of public and
internal sources to assist in market
research projects.
- Deliver
accurate information in a timely fashion to
business, project management and legal teams
- Monitor
trait partners' industry trend and
participate in research projects as needed
- Remain
current with reviews of select industry
trade journals and periodicals to enhance
industry knowledge and understanding
- Work with
crop strategy managers to design and
administer methodologically correct surveys
and report on survey results that will
fulfill business needs
- Construct
databases using MS Access
- Coordinate
with market research teams to develop
benchmarking, market intelligence and
research
Educational
Requirements
-
Bachelor's degree in Business
Administration, Marketing, Ag Business
or related field
Knowledge,
Skills and Experience
- 4
years of cumulative market research
and analysis experience in the
agricultural industry
-
Experience building databases and
conducting market data analysis
-
Experience building presentations
and reports based on data analysis
-
Strong analytical thinking skills,
influencing skills, interpersonal
skills and demonstrated ability to
work in a strong team environment
|
|
