|
|
|
Glossary > International Marketing Manager
Role Purpose
Maximize
the sales and profitability of all products
by licensing and selling to current and
prospective customers in several key world
markets.
Typical Work
Activities
-
Determining market strategies & goals for
each product
- Pricing
products to meet companies financial goals
-
Coordinating plans with sales management
- Work with
customer service & operations to ensure that
obtained orders are fulfilled
-
Collections
- Production
and Inventory planning
-
Researching and developing lists of
potential customers
- Coordinate
advertising and promotional efforts within
market area
- Develop an
annual marketing plan including sales
projections and budgets
- Sampling
and testing of new products in key target
markets
- Monitor
and Assess competitive products and
strategies
- Assessing
market/customer needs and providing
information and feedback appropriate
co-workers
-
Maintaining up-to-date understanding of
industry trends and developments, government
regulations and market statistics for target
markets
- Attending
Industry events as required
- Resolving
problems with products and services
Educational
Requirements
-
Bachelors degree in Agronomy,
Agriculture, Sales & Marketing or a
related field
Skills,
Knowledge, and Experience
-
Well-developed sales skills\
-
Technical knowledge of seed industry
-
Marketing & market planning
knowledge
-
In-depth knowledge of target markets
-
Ability to travel at least 50% of
the time
|
|
