Dr. Isaac Nir has more than 25 years of experience in all aspects of the floriculture and horticulture industries, including plant propagation, cut flower production, agricultural marketing and market evaluation.

He received his PhD in horticulture in 1977 from the Faculty of Agricultural of the Hebrew University of Jerusalem. He gained practical experience in all aspects of horticulture in the United States, Holland and Japan.

Dr. Nir is the inventor of the ‘Aeropoponic Growing and Propagation System' and has developed many
horticultural projects in Israel, South America, South Africa, Spain, Turkey, India and Egypt. He has served as a consultant and researcher for the World Bank and is teaching Horticulture at the Faculty of Agricultural of the Hebrew University of Jerusalem.

Dr. Nir teamed up with Emanuel "Manny" Shemin in 1991 to establish Genesis Seeds.