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Light a FuSE - Attracting talented employees
Editorial views by Lynn Grooms, freelance journalist based in Wisconsin who specializes in the agricultural industry and has covered the seed industry since 1986.

What are the current and future matters of relevance to seed professionals? Competition, intellectual property rights and the broad-reaching dynamics of biotechnology are generally near the top of the list. But, when it really comes down to running a successful seed business, attracting talented employees tops everyone’s list.

Given this and the fact that, as one retailer recently said, “everything [namely crop protection products] is going into seed,” top talent is more important than ever. But, are universities and the seed industry truly cultivating new talent? Can you name one college that has a specific seed industry major other than programs for seed technologists?

This is not to say there aren’t talented people coming out of agronomy and ag economy programs, but just think how new grads would better understand the seed industry with a major dedicated to it. Think about how much more they could contribute to a seed company’s bottom line at an earlier stage, or how they could add fresh perspectives and leadership to seed and related associations.

This kind of potential is what makes a new proposal to the executive committee of the American Seed Trade Association (ASTA ) so exciting. In September, the committee will review a proposal to get Future Seed Executives (FuSE) off the ground. If launched, FuSE would be a subcommittee of the ASTA’s Management Skills Committee and would be funded primarily through company sponsorships. ASTA members would have access to FuSE programs on a pay-as-you-go basis.

FuSE is the brainchild of a group of young “seedspeople” whose mission is to “strive to provide educational opportunities and support for the next generation of seed industry executives to meet the challenges and demands of an increasingly dynamic global seed industry.”  The group aims to provide educational and training resources (including mentors), networking opportunities and a sense of belonging to people who have worked in the seed industry seven years or less.

A sense of belonging is increasingly important as the percentage of people who actually own seed companies continues to drop. When you are not an owner, you don’t have the same kind of network or ready access to people. FuSE would give “employee types” more opportunities to network, and that’s also a benefit for an association like ASTA, says Jim Schweigert, marketing manager, North-Gro Seeds, Cuba City, Wisconsin. Schweigert is one of the movers and shakers behind FuSE.

When people sense that they really belong . . .  to a community, a club or an industry, they tend to become more committed to protecting it, nurturing it and welcoming parties with similar interests. In the future, these interested parties are going to have more diverse backgrounds, particularly as biotechnology attracts new skills and produces more products for varied end uses and users. I also think, and hope, that we will see more women in this industry at all levels.

A program like FuSE could very well help all . . . men and women, employees and employers (who could more readily access “up and comers”). But, to get off the ground and to keep rising, FuSE will need funding, mentors and other support. Looking for future talent to spark your company and your industry? FuSE may just be an answer.


If you would like more information on getting involved in FuSE, please contact one of the following FuSE representatives:
- Jim Schweigert, North-Gro Seeds -
jim.schweigert@northgro.com 
- TJ Lawhon, Lawhon Farm Services - tj.lawhon@lawhonservices.com
- David Nothmann, Monsanto/Corn States - david.m.nothmann@monsanto.com
- Alexis Ellicott, American Seed Trade Association - aellicott@amseed.org

In her editorial, Lynn Grooms touches on a vital question which should be of concern to all seed professionals: how can we attract bright new talent to our industry and train the leaders of tomorrow? To share your thoughts on this fundamental question, please write to editor@seedquest.com.

9/04

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