Through the investment in Brazil, the
company also plans to enhance product development by integrating its strong research
capabilities with those of Agroceres, whose breeders specialize in varieties developed for
tropical and subtropical environments. The combination "will, without a doubt,
benefit the farmer who requires high quality, advanced technology products," says
Martinho Alencar, general manager of Seminis Brazil SVS Ltd., the companys Brazilian
subsidiary. In addition, the acquisition enables Seminis to increase production capacity
while diversifying growing areas in South America.
"Through Agroceres, Seminis will now be able to
offer growers a more complete line of products adapted to the climate of the region,"
Alencar adds.
With the Agroceres acquisition, Seminis also
furthers its goal of meeting end user needs by providing growers with products that offer
superior quality and health attributes, especially enhanced nutritional value, a trait
that is increasingly important to consumers, says Alencar.
As part of the agreement, Seminis will market
vegetable seed under the name Agroceres for a limited period of time. Seminis will also
concurrently introduce the brand Horticeres, a trademarked name used in the past by
Agroceres and acquired by Seminis in the transaction. The Agroceres Grains Seed Division
will remain with Monsanto. With the acquisition, Seminis gains approximately 160 Agroceres
employees, as well as two research stations and three seed production units.
The Agroceres acquisition is the latest in a series
of strategic transactions the company has completed, including recent major investments in
Korea, India, and the U.S.
Seminis, based in Saticoy, Calif., currently markets more than 3,000
vegetable varieties in more than 120 countries through its Asgrow Vegetable Seeds,
Petoseed, Bruinsma, Hungnong, Choong Ang, LSL, Royal Sluis, Seneca, California, and
Genecorp brands.