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NEWS

Dr. Douglas Plaisted named Novartis Seeds leading scientist

Boise, Idaho
July 17, 2000

Dr. Douglas Plaisted was recently honored as one of four leading Novartis Seeds scientists worldwide. Heinz Imhof, President of Novartis Seeds, presented the Leading Scientist Award to Dr. Plaisted who is the Sweet Corn Project Leader for Novartis Seeds, Inc., Vegetables.

"Doug has improved efficiency and accuracy in all aspects of the sweet corn breeding program," said Imhof. "He and his team incorporated a gene that expresses the Bacillus thuringiensis (Bt) protein into the most disease-resistant and highest-yielding germplasm, resulting in the commercial introduction of Attribute® sweet corn." Bt is a naturally occurring soil bacteria that growers spray on their fields to control certain insects.

ATTRIBUTE® variety GSS 0966, the first insect-tolerant, transgenic vegetable available to commercial growers, was introduced in 1997. By growing the six ATTRIBUTE® varieties currently available, growers have been able to significantly reduce the use of chemical insecticides.

"We’ve been working on genetically enhanced varieties since 1991, backcrossing and testing extensively in Idaho, Florida, and Minnesota," said Plaisted. "When you backcross inbreds, you usually lose some desirable traits such as flavor or ear type. But I’m pleased to say that in all cases, the ATTRIBUTE® hybrids offer as good, if not better quality ears than the originals."

Within the past year Plaisted and his team have realized yet another achievement with the successful commercial introduction of the unique TripleSweet™ class of sweet corn. TripleSweet™ varieties combine the exceptional tenderness and flavor of homozygous sugary-enhanced types with extra sweetness and an extended shelf life. This is possible because TripleSweet’s sugary-enhanced genetics also contain supersweet genes in 25% of their kernels. Consequently, TripleSweet™ varieties deliver more consistent, long- lasting sweetness than sugary-enhanced varieties, even under stress from high temperatures.

The first TripleSweet® variety introduced in 1999 was Serendipity. Designed for local, roadside and home garden markets, this 82-day bi-color quickly became a hit with growers and home gardeners alike.

Serendipity was followed by a second release from the TripleSweet breeding program, Honey Select. This yellow, 79-day variety is the recipient of a 2001 All America Selection® Award.

"We’ve been working on the TripleSweet® hybrids since I joined the company in 1988," said Plaisted. "We had to jump through some hoops along the way, but the Novartis sweet corn breeding team has realized a unique achievement with the development of the TripleSweet® line."

From his office in Nampa, Idaho Plaisted leads a team of ten breeders, assistant breeders, and technicians at research stations in Florida, Minnesota, and Idaho. The Florida team focuses on fresh market hybrids for the Southeastern US and tropical germplasm adaptations. In Minnesota, emphasis is placed on disease resistance and processing sweet corn variety development. In Idaho breeders focus on produce and processor quality and seed production traits.

"Our breeding goal for both fresh and processing markets is always to achieve the maximum yield and disease resistance while improving consumer traits such as sweetness, flavor, and mouth feel," said Plaisted. "Right now we’re identifying fresh market hybrids that carry resistance to the new race of rust fungus, Puccinia sorghi that infects corn with Rp 1-D resistance gene. ROGERS® Brand varieties BSS 0977, GSS 0951, GSS 0954, GSS 0966 and GSS 0978 appear to carry effective Rp-genes based on resistant reactions to the new race in our greenhouse trials this winter. Several other hybrids with effective individual or compound Rp-genes should be available in a year or two because several advanced breeding lines have these genes for resistance."

Building on a history as the industry’s largest supplier of processor sweet corn seed with such industry standards such as Supersweet Jubilee, Plaisted and his research team are selecting inbreds with enhanced tenderness, sweetness, and resistance to all major sweet corn diseases. "We’re particularly interested in germplasm that offers resistance to MDM, rust, Northern and Southern Corn leaf blight, and Stewart’s wilt."

Congratulating Plaisted on his award, the Vice President of Research for Novartis Seeds, Vegetables, Dr. Leon Hansen praised his achievements.

"Since 1991, under Doug’s supervision, the sweet corn breeding program has released 48 commercially successful hybrids. By improving efficiency in all aspects of the program and working closely with his team, the crop business manager, and Novartis sweet corn customers, Doug has developed a unique understanding of both the commercial fresh market and processing sweet corn market requirements. His award was richly deserved."

Novartis Seeds, Inc. -- Vegetables is a leading U.S. agriculture and research company based in Boise, Idaho, that develops value-added genetics, and produces and markets vegetable and melon seed under the ROGERS® brand. It is affiliated with Novartis Seeds AG, a worldwide seed company, and part of Novartis. Novartis is a world leader in healthcare with core businesses in pharmaceuticals, consumer health, generics, eye-care, and animal health. In 1999, the Group (including Agribusiness) achieved sales of USD 21.7 billion and invested more than USD 2.8 billion in R&D. Headquartered in Basel, Switzerland, Novartis employs about 82,400 people and operates in over 140 countries around the world. The Group recently announced plans to spin off its Crop Protection and Seeds sectors and to merge them with the agrochemicals business of AstraZeneca in the second half of 2000.

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