Waterloo, Nebraska
April 16, 2001
As The J.C. Robinson
Seed Co. and the Golden
Harvest brand continue to grow in sales, market share and
company size, the demands for communications has increased. To
meet this changing need, two new positions were created—Corporate
Communications Director and Marketing Communications Manager.
"Over time I’ve
seen the volume of communication needs increase
dramatically," Wendy Martin, corporate communications
director said. "And those needs covered all types of
communications from product promotions to public relations and
brand advertising. We decided it made sense to divide the
communications responsibilities into two areas both to make the
workload realistic and to allow more concentration in each focus
area."
Martin transitioned
from her role as Communications Director to Corporate
Communications Director and is now responsible for public
relations, employee communications and brand development. "I’ve
been with the Company for 11 years and have enjoyed the
opportunity to evolve into different roles within
communications," she said.
Gina Brewer joined the
Company as Marketing Communications Manager. She comes to the
Company with four years of marketing communications experience as
National Program Coordinator for an engineering firm.
Brewer’s primary
responsibility is to develop product advertising and promotions to
increase the sales of Golden Harvest products. "I am excited
about the many opportunities to grow with The J.C. Robinson Seed
Company and further develop the advertising message," Brewer
said. "This is a focused company that knows where it wants to
go and encourages innovative ideas to get there."
The J.C. Robinson Seed
Company is a member of Golden Harvest Seeds, Inc., and markets
Golden HarvestÒ brand products including corn, soybeans, sorghum
and alfalfa. Golden Harvest is one of the top four seed corn
brands in the U.S. The J.C. Robinson Seed Company is headquartered
in Waterloo, Neb.
Golden Harvest®
is a registered trademark of Golden Harvest Seeds, Inc.
Company news release
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