Holding true to the objective of meeting the needs of growers and retailers, Daehnfeldt Inc.used the 2000 Pack Trials to introduce new POS Materials for their Festival Gerbera Daisy.

Taking a unique direction with the program, Daehnfeldt will inventory POS materials for the grower and retailer, allowing even the smallest of growers to provide their select retailers with POS materials without the risk of quantity ordering. 

The POS Materials offered include 5" printed pots, plant 
tags, poster size bench cards and vertically hanging banners. 

Absorbing the inventory costs associated with such projects, Daehnfeldt allows the grower or retailer to order product in conservative quantities and still enjoy quality, creative product for quality plants to attract the consumer. 

The plan was initiated with a name change that simplified the variety listing by allowing all of the Daehnfeldt Gerbera to be branded as the Festival Gerbera Daisy. Those in the series previously known as Masquerade and Mardi Gras were included under the Festival name, thus simplifying the presentation of POS Materials. 

Growers and retailers can purchase the POS Materials via the web at www.daehnfeldt.net, at orders@daehnfeldt.net, by contacting the Daehnfeldt office at 219-982-7969, or by completing order forms provided through direct mail and at the summer's trade shows.

Company news release
N2910