In 1998, Joe Messer, President of Daehnfeldt, Inc., made the strategic decision to focus on Daehnfeldt's flower seed business in North America. One of the results of this focus is the expansion of Daehnfeldt's flower seed team. Among the most recent changes are the promotion of Don MacIntyre from Product Manager to Director of Marketing; the hiring of Kathy Cron to focus on retail marketing programs; and the hiring of Nancy Smith as bookkeeper. In addition, Jorn Egeskov, who has been with the company in Denmark for several years, has moved to the company's headquarters in North Manchester, IN to be the new Product Manager.

This expanded staff is working on a variety of marketing initiatives designed to meet the needs of growers and retailers of the company's products such as Festival Gerbera Daisy, Danova Primula, Queen Begonia and Carnival Impatiens. Current initiatives include the development of a retail program encompassing point-of-sale materials (to be released in the first half of this year) and a full-time marketing professional in the form of Kathy Cron to support these programs. Additionally, the company is adding functionality to its web site at www.daehnfeldt.com, such as an on-line update detailing seed availability of all the company's crops. Growers can also sign up for Daehnfeldt's Gerbera Guarantee at the web site, and in the next several weeks, detailed cultural information will be available on the web.

Daehnfeldt, Inc. can be contacted at info@daehnfeldt.net or orders@daehnfeldt.net, or by calling (219) 982-7969.

Company news release
N2745