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NEWS

Buy Agsco seed treatments; earn grower dividends

Research Triangle Park, North Carolina
February 2,  2001

Aventis CropScience today announced that it is offering selected Agsco seed treatment products as part of its Grower Dividends customer reward program for the 2001 growing season. 

The agreement allows growers who buy Puma(R) or Cheyenne(R) herbicides to earn additional savings when they purchase any of four popular Agsco products. The seed treatments join 16 other Aventis products -- including Bronate(R), Betamix(R), Progress(R) and Liberty(R) herbicides -- already in the Grower Dividends portfolio. 

The savings, paid in HARVEST PARTNERS(R) award credits, can be redeemed for valuable rewards offered through the HARVEST PARTNERS(R) preferred customer program.* 

"We are pleased to be working with Agsco to provide a complete portfolio of high-quality products to help meet the needs of wheat, durum and barley growers," said David Feist, cereals product lead for Aventis. 

The four Agsco seed treatments available through Grower Dividends are DB Green(TM) L, DB Green(TM) Dry, DB Green(TM) + Vitavax(R), and DB Green(TM) + Double-R(TM) II. 

"We welcome the opportunity to partner with a major manufacturer like Aventis," says Rocky Schumacher, general manager of Sales and Marketing for Agsco. "By putting our DB Green(R) line on cerealexperts.com we are able to provide growers with a little extra value. I believe that imaginative marketing partnerships like this will result in happier customers all around." 

For more information about Grower Dividends and the Agsco seed treatments available through the program, please visit www.cerealexperts.com or call 1-888-AVENTIS (1-888-283-6847). 

* Offer paid in HARVEST POINTS(R) award credits. $1.00 equals 100 HARVEST POINTS(R). Must be a member of HARVEST PARTNERS(R) preferred customer program.

Puma, Cheyenne, Bronate, Betamix, Progress and Liberty are registered trademarks of the Aventis Group. DB Green and Double-R are trademarks of Agsco. Vitavax is a registered trademark of Uniroyal Chemical Company Inc. HARVEST PARTNERS is a registered trademark of BASF. As with any crop- protection product, always read and follow label instructions. 

Company news release
N3294

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