Leverkusen, Germany
December 6, 2001
- Reorganization process will
continue
- Sharper focus on core businesses
- Haarmann & Reimer, Rhein Chemie Rheinau and interest in
PolymerLatex to be divested
Bayer plans to transform its
current organizational structure into a management holding
company with independent operating subsidiaries. Subject to
stockholders' approval, the new structure
is to be operational effective January 1, 2003. Plans to this
effect were approved by the company's Supervisory Board at its
meeting on December 6, 2001.
Following the decision made in September to transfer the Health
Care segment and the Crop Protection Business Group into legally
independent corporate units within the Bayer Group, the same
action is now to be taken for the Polymers and Chemicals
business segments as well. Explaining the changes, Management
Board Chairman Dr. Manfred Schneider said: "In line with our
proven four-pillar strategy we are adjusting our organizational
structure to increase maneuverability in our markets, to improve
our competitiveness, to better exploit synergies and to align
our business for potential strategic partnerships."
Major synergy potential in Polymers
Merging Bayer's Rubber, Plastics, Polyurethanes, as well as
Coatings and Colorants business groups will create one of the
world's largest polymers companies, with sales of more than EUR
11 billion. Bayer is already a world leader in the manufacture
of polyurethane raw materials, coating raw materials, specialty
rubbers, and engineering plastics such as Makrolon, the material
for
CDs and CD-ROMs.
The new company will capitalize on major synergies through
shared technological structures -- especially in manufacturing,
logistics and marketing -- and a common IT platform. With
customer industries increasingly requiring single-source
suppliers and service back-up, the new company's operations will
be aligned toward markets and customer industries -- such as
automotive, electrical/electronics and construction -- thus
opening up further business opportunities. "In an improved
economic climate, our polymers business can achieve a 15 percent
operating margin and generate the cash flows necessary for
sustained value creation, which is very much in the interests of
our stockholders and employees," said Schneider. "We are strong
enough in polymers to grow organically and expand from our
existing position."
Plans for a strategic partnership in Chemicals
Bayer's Basic and Fine Chemicals as well as Specialty Products
business groups will also be merged to create an independent
corporate unit. With some EUR 4 billion in sales and a targeted
return of 12 to 13 percent, the new company will be one of the
world's leading specialty chemicals producers. "A major factor
in this decision -- apart from the obvious synergies in
manufacturing,
logistics and management -- was the need to plan for a strategic
partnership," commented Schneider. The increasingly difficult
conditions in the world market for chemicals -- especially
specialties, fine chemicals and life science intermediates --
are leading to industry consolidation, he said. According to
Schneider, Bayer cannot afford to ignore this in the long term
despite outperforming many of its competitors in terms of
growth. The medium-term goal was to forge a strategic alliance
with enhanced technological expertise, expanded marketing
operations and strengthened presence in the world's major
economic regions, especially in the United States. "By combining
the two business groups into an independent unit, we are getting
ready for a partnership that could lead to a joint venture with
a similarly structured company."
Three companies to be divested
As part of this restructuring, Bayer plans to divest non-core
businesses: the wholly owned subsidiary Haarmann & Reimer of
Holzminden, Germany, a manufacturer of fragrances and flavors,
and Rhein Chemie Rheinau of Mannheim, Germany, a specialist in
additives for the rubber, lubricants and plastics industries as
well as in polyurethane chemistry. Said Schneider: "These are
excellent companies with strong development potential. But we no
longer consider their activities to be core businesses. Changes
in customer structures and in the world market would require
additional resources and investments that would not be
consistent with Bayer's focus on core businesses. We are sure
these companies stand to benefit from the change." Bayer also
plans to sell its 50 percent interest in PolymerLatex GmbH & Co.
KG of Marl, Germany. Since Degussa, the other joint venture
partner, also wishes to sell its interest, the sale will be
effected jointly by Bayer and Degussa.
Preparations for Bayer CropScience on
schedule
Following the agreement to acquire Aventis CropScience (ACS) in
early October, preparations for the new, legally independent
agrochemical company are proceeding at full speed. Subject to
the approval of the antitrust authorities, the entire crop
protection activities of Bayer and ACS will be combined into a
new company named Bayer CropScience. The new company, with
anticipated
pro forma sales of nearly EUR 7 billion in 2001, will be a world
leader in the agrochem industry, targeting EUR 8 billion in
sales and a 20 percent operating margin for 2005.
Animal Health part of new health care entity
In a move that gives it an organizational positioning similar to
that of its competitors, the Animal Health Business Group --
currently part of Bayer's Agriculture segment -- will transfer
effective January 1, 2002, to the Health Care segment, which
also comprises the Pharmaceuticals, Diagnostics, Biological
Products and Consumer Care business groups. As announced in
September, Bayer's Health Care activities will be combined into
a new Bayer health care company. According to Schneider, this
step will increase the unit's flexibility for strategic
partnerships and thus additional growth. Based on this year's
figures, the health care company's sales will exceed EUR 11
billion.
Schneider: "Bayer will not become a financial holding company"
Schneider stressed the intention to preserve the Bayer Group's
unity and reaffirmed its focus on entrepreneurial leadership.
The new organizational structure is to enhance flexibility and
sharpen Bayer's competitive edge. "Let me make it quite clear
that we are not opting for a financial holding structure. There
will continue to be structural ties between the operating
companies," declared Bayer's CEO.
The holding company's management board is to determine overall
strategy, decide on the portfolio, control resource allocation
and nominate subsidiary companies' managers. "We are convinced
that all the new companies will prosper and establish themselves
as leaders in their respective markets. The Bayer name and
trademark will continue to be of great benefit. We believe the
strong
cohesion provided by a holding company serves to increase the
value of the entire Group."
Separate companies to provide global services
Essential corporate services not directly assigned to the
operating companies will be merged into service companies for
the benefit of the entire Bayer Group. In Germany, for example,
this applies to the Site Services Division with its 7,000
employees, along with Enterprise Accounting and Reporting,
Central Technology, Information Management, Human Resources,
Procurement and Logistics as well as other service units. In the
major countries and regions outside Germany, too, service
companies are to support the operating subsidiaries. In smaller
countries, the single Bayer entities covering all the Group's
activities will be retained.
Boost from new organizational structure
"We have set a new course for Bayer," said Schneider. "Over the
next few weeks and months we will be working hard on the details
and at the same time rigorously implementing our efficiency
improvement program. This program will yield increasing
economies from year to year, with annual savings amounting to
some EUR 1.8 billion by 2005. But the reorganization will give
us the boost
from which everyone will benefit -- the company, its employees
and its stockholders."
"The Board of Management and the Supervisory Board are confident
that the new concept provides the fastest route to renewed
success following an extremely challenging year," the Chairman
said. "Bayer was, is and will continue to be an attractive
company that holds great promise for the future."
Bayer is an international, research-based group with core
businesses in health care, agriculture, polymers and specialty
chemicals. In 2000 Bayer had sales of EUR 31 billion, net income
of EUR 1.8 billion, and approximately 122,000 employees at year
end. Capital expenditures amounted to EUR 2.6 billion, R&D
spending to EUR 2.4 billion.
Company news release
N4028
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