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Zeneca Seeds launches first Roundup Ready hyola hybrid
December 1998

Zeneca Seeds announces the launch of Primed Hyola 357RR, the company's first Roundup Ready canola hybrid for Eastern Canada.

"We have had tremendous success with our Hyola hybrids in Eastern Canada", comments Len Hawkins, Eastern Canada Business Manager for Zeneca Seeds. "The introduction of Primed Hyola 357RR continues the Hyola tradition for yield and performance excellence while also giving growers a new option for broad spectrum weed control with Roundup" adds Hawkins.

"Primed Hyola 357RR is a strong performing canola hybrid in Ontario and Quebec field trials. It shows no yield drag when compared to Hyola 401. In fact we have seen a slight increase in yield with this variety when compared to our current genetics" says Kent Schubert, Research Manager with Zeneca Seeds." This hybrid produces a high quality seed in terms of low green seed and free fatty acids, and has excellent crop uniformity and harvestability. These are all features that growers have come to expect from our Hyola hybrids," adds Schubert. "Now Primed Hyola 357RR gives producers a strong performing hybrid with the added feature of being Roundup Ready."

Zeneca Seeds plans to have an adequate seed supply for the 1998 season. For more information contact Zeneca Seeds or your local Growmark FS Farm Supply outlet.

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