Woodland, California
May 21, 2009
 Producer’s
Choice is pleased to announce that Doug Bastian has been
appointed to the new position of General Manager with the
company effective March 30, 2009. This announcement concludes a
lengthy search to find the right person for this important role
in our organization.
Doug will be located at the Jordan, Minnesota facility and
immediately become involved in the day to day operations of
Producer’s Choice.
Doug brings a wealth knowledge and experience of forage and turf
seed to his new role. He has spent the last six years with Land
O’ Lakes, Inc. as their Turf/Forage Product and Marketing
Manager. Prior to that he was a Farm Seed Manager and Certified
Crop Advisor for Olds Seed Solutions. During his career he has
also held retail sales, marketing and operational roles with
other forage seed companies. Doug is very knowledgeable of the
U.S. forage industry and is active in several forage
organizations and initiatives. He received his Bachelor of
Science degree in Agribusiness/Agricultural Economics from the
University of Wisconsin-Platteville in 1989.
“We are very pleased that Doug Bastian has joined Producers
Choice,” says Paul Frey, President/CEO Cal/West Seeds and
Producer’s Choice, “Doug’s background in forage seeds combined
with his experience in the seed trade make him uniquely
qualified to lead the continued growth of the company.”
When asked why he joined the company, Doug said “Producer’s
Choice is a leader in bringing new technology to the growers
across the US with the backing of a great breeding program. I
wanted to be a part of a company who has a commitment to bring
elite forage products to the market and assist them in making
Producer’s Choice a household name.”
Doug, his wife Anita and their two children currently reside in
Sun Prairie, WI and will be relocating to the Twin Cities after
the school year ends. |
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