Minneapolis, Minnesota
June 1, 2009
Cargill announced it will launch Clear Valley® low saturate
canola oil, a high stability canola oil with 4 to 4.5 percent
saturated fat- 25 percent less saturated fat than conventional
canola oil and the lowest amount of saturated fat of any
vegetable oil offered to food manufacturers to date. It will
initially be available in North America and will expand to other
geographies in the future. Product will be available for
customer testing in early 2010.
Clear Valley® low saturate canola oil is expected to deliver the
high quality taste and performance food manufacturers and
foodservice providers need, and the nutritional benefits
consumers demand. With 4 - 4.5 percent saturated fat, Clear
Valley® low saturate canola oil may allow food manufacturers to
differentiate their brand with nutrient content claims such as
low in saturated fat, reduced saturated fat or saturated fat
free. Primary market research demonstrates that market share
gains are possible if companies promote reduced saturated fat as
a front of box claim.
"Cargill has a wealth of knowledge and scientific resources in
oils and shortenings," said Jenny Verner, president, Cargill
Specialty Canola Oils. "This new technology will enable Cargill
to expand our offerings into the 'next generation' of low
saturate oils. By combining our unique seed technology, product
development and supply chain capabilities, we want Cargill to be
the company that food manufacturers and foodservice operators
call first when they are developing nutritious products for
their consumers."
Clear Valley® low saturate canola oil extends Cargill's high
oleic product platform and is expected to deliver similar
functionality, mouth feel and fry and shelf life stability as
its current high oleic canola oils, with the added nutritional
benefits that help customers meet their saturated fat goals. A
key recommendation of the U.S. Dietary Guidelines is to:
"Consume less than 10 percent of calories from saturated fatty
acids and limit intake of fats and oils high in saturated and/or
trans fatty acids, and choose products low in such fats and
oils."
"Clear Valley® low saturate canola oil will not only give food
manufacturers more flexibility in delivering great tasting
products with low to no saturated fat, it may allow them to
reach the voluntary nutritional guidelines set by the Center for
Science in the Public Interest (CSPI) when marketing to
children," said Peter L. Bordi, Ph.D., director, Pennsylvania
State University Center for Food Innovation (CFI).
Clear Valley® low saturate canola oil is produced from Cargill's
Victory™ hybrid seeds specifically designed by Cargill
scientists for maximum yield and performance to add value to
farm businesses. Cargill's Victory™ hybrids have superior
agronomic performance, as well as the groundbreaking science,
technology and ability to advance healthier oils with high
stability and function.
Cargill is an international provider of food, agricultural
and risk management products and services. With 160,000
employees in 67 countries, the company is committed to using its
knowledge and experience to collaborate with customers to help
them succeed. |
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