Guelph, Ontario, Canada
January 9, 2009
 Syngenta Crop Protection Canada, Inc.
is pleased to announce the Nova Pod™, the revolutionary new
packaging for Horizon® NG with a ‘next generation’ look.
The Nova Pod is a breakthrough approach to herbicide packaging
that is easy to use, easy to handle and easy to dispose of. The
new packaging includes two strategically placed handles and an
innovative ‘spike zone,’ and eliminates the cardboard box.
Together with the pre-mixed Horizon NG formulation, these new
features are intended to provide an easy experience for
producers.
“Dispensing herbicides can be an arduous task for some
producers,” says Dean Hironaka, Crop Manager, Cereals, Syngenta.
“Carrying the jugs, spiking the container, and measuring and
mixing adjuvant is often a messy, complicated process. Syngenta
has created the Nova Pod to relieve producers of these
frustrations and help make the process quick and easy.”
The Nova Pod, which can be easily identified by its bright blue
packaging, includes dual handles and is shaped to make it easy
to lift, carry, store and stack. The pod also has a new ‘spike
zone’ that simplifies spiking on a chem handler. Measuring and
mixing of adjuvant is also eliminated with the new Horizon NG
formulation, which comes pre-mixed with adjuvant.
Proper jug cleaning and disposal can be another time-consuming
but important step. Because the Nova Pod eliminates two jugs,
clean up is faster and easier as there are fewer jugs to haul
and no cardboard box to dispose of.
“We recognize that producers have been frustrated by packaging
in the past and we are excited to announce this new innovation,”
says Hironaka. “We are confident it will increase the efficiency
of our customers’ operations, and make their lives a little
easier at the same time.”
The new Nova Pod containing Horizon NG will be available for the
2009 growing season.
Syngenta is a world-leading agribusiness committed to
sustainable agriculture through innovative research and
technology. The company is a leader in crop protection, and
ranks third in the high-value commercial seeds market. Sales in
2007 were approximately $9.2 billion. Syngenta employs over
21,000 people in more than 90 countries. Syngenta is listed on
the Swiss stock exchange (SYNN) and in New York (SYT). Further
information is available at
www.syngenta.com. |
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