Geneseo, Illinois
April 23, 2009
 Wyffels
Hybrids announced today that Jeff Hartz has assumed the
position of director of marketing and will oversee all strategic
marketing and public relations efforts on behalf of the seed
corn company. Hartz was selected by the executive and senior
management teams at Wyffels following an extensive national
search.
In his new position, Hartz will be responsible for the continued
development of the Wyffels brand and related marketing and
communications strategies. He will working closely with growers,
Seed Representatives and the field sales force to develop
programs and materials that meet their needs and reinforce
Wyffels' position as one of the leading independent seed corn
companies in the industry.
“I am excited to join the Wyffels Hybrids team,” said Jeff
Hartz, director of marketing. “I look forward to helping Wyffels
grow to its full potential by continuing to develop our brand
presence, create awareness and build loyalty through exceptional
customer care and industry-leading corn hybrids.”
Hartz comes to Wyffels Hybids with more than 15 years of
marketing and communication experience. Most recently, he served
as a division manager in market development for John Deere
Credit. He also helped reposition “The Other White Meat”
campaign while serving as director of marketing communications
and brand strategy for the National Pork Board. In addition,
Hartz has extensive agency experience serving in senior creative
positions for several advertising and marketing companies. Hartz
received a bachelor’s degree in journalism and mass
communication from The University
of Iowa.
“Jeff’s extensive knowledge and marketing prowess will help us
bring Wyffels to the forefront throughout our marketing area,”
said Bill Wyffels, president of Wyffels Hybrids. “He understands
the needs of growers and will help us focus attention on how our
hybrids increase grower profitability and the services that will
help Wyffels stand out from others in our industry.”
Wyffels Hybrids, headquartered in Geneseo, Illinois, is one
of the nation’s largest independent seed corn companies.
Focusing strictly on developing and marketing elite corn
hybrids, the company is dedicated to providing corn growers in
Illinois, Iowa, southern Wisconsin and the Ohio River Valley
with exceptional products, the latest agronomic information, and
unmatched customer service and product support. |
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