Woodland, California
June 23, 2008
Effective June 16, 2008,
Grassland Central’s
offices located in Jordan, Minnesota will become the Midwest
base of operations for
Producer’s Choice.
Dallas Grekoff and the entire staff of Grassland Central will
continue to provide their customers with products and services.
"We are excited about our merger and are looking forward to our
being the central location for Producer's Choice. This merger
will ensure that our customers will have access to the
additional varieties and species that will benefit their
changing needs,” states Dallas Grekoff.
Jon Watson and Tom Baxter, the founders of
Target Seeds, will
continue to produce alfalfa and Teff Seed for the company in
their Idaho farming operations. “This merger makes it possible
for the company we started to go to the next level and will
allow us to focus on our core competency of agricultural
production. Producer’s Choice will have access to leading edge
technologies being developed by the parent company
Cal/West Seeds”, adds
Jon Watson. Key employees of Target Seed will continue in new
roles with Producers’ Choice. Tom Miles becomes the Regional
Manager for Producer’s Choice in the Pacific Northwest. Dr. Don
Miller becomes the Director of Product Development for Producers
Choice Seed. Gene Lind will continue to work with key customers
in a sales role.
Producer’s Choice, was launched in 2001 as a wholly owned
subsidiary of Cal/West Seeds, recognized globally as a leader in
forage seeds for over 70 years. Prior to the initiation of
Producer’s Choice, Cal/West Seeds did business primarily via
exclusive licensing arrangements with seed companies. The
accelerated consolidation of the seed industry was a catalyst
for the initiative, providing a stable channel for the company’s
products to be distributed to growers. Producer’s Choice
acquired the assets of PGI Alfalfa in 2005.
The merger with Grassland Central and Target Seeds is a
significant step as Producer’s Choice expands towards becoming a
national brand specializing in grass and legume seeds, offering
dealers and producers leading edge genetics and new
technologies. Producer’s Choice dealers will now have a much
broader portfolio of products to offer including forage and turf
grasses as well as numerous forage mixes.
Terms of the transaction were not announced. |
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