Indianapolis, Indiana
July 25, 2008
Dow AgroSciences LLC and
Mycogen Seeds today announced their plan to rapidly invest
and expand the U.S. corn business. Strong global demand for corn
and record commodity prices are driving the investment.
“A key component of our strategy is the rapid growth of our corn
business and the successful launch of new technology, such as
SmartStax™, the new competitive standard for stacked trait
offerings, and Dow Herbicide Tolerance (DHT) corn,” said Doug
Vail, U.S. Mycogen Seeds Business leader. “To ramp up these new
offerings, we are adding resources and investing in our branding
and marketing programs over the next year.”
Plans include hiring 50 percent more commercial sales employees
along with creating new smaller sales territories within the
Midwest region. Both recent graduates and more experienced
employees will be recruited to fill positions that include sales
representatives, agronomists, and district sales managers. The
increased focus on recruitment efforts and hiring of top talent
is one of many steps Dow AgroSciences is taking to ensure it
meets rising demand for Mycogen branded products. Along with
additional people resources, Mycogen plans to increase brand
awareness through focused mass media, participation in industry
events, direct mail, and training for dealers.
Dow AgroSciences LLC, based in Indianapolis, Indiana, USA, is
a top-tier agricultural company that combines the power of
science and technology with the "Human Element" to constantly
improve what is essential to human progress. Dow AgroSciences
provides innovative technologies for crop protection, pest and
vegetation management, seeds, traits, and agricultural
biotechnology to serve the world's growing population. Global
sales for Dow AgroSciences, a wholly owned subsidiary of The Dow
Chemical Company, are $3.8 billion. Learn more at
www.dowagro.com.
Mycogen Seeds is a retail seed company of Dow AgroSciences and a
developer and marketer of leading grain corn hybrids, the market
leader in SILAGE-SPECIFIC™ corn hybrids and sunflower hybrids,
as well as an industry leader in canola, alfalfa, soybeans and
sorghum. For more information about Mycogen brand products,
visit www.mycogen.com.
™SmartStax is a Trademark of Monsanto Technology LLC
™Sileage-Specific is a Trademark of Dow AgroSciences LLC |
|
