Shikmim, Israel
January 28, 2008
Hazera Genetics, a worldwide supplier of high quality hybrid
vegetable and field crop seeds, will once again participate in
the Fruit Logistica
International Trade Fair, which will take place from the 7th
to 9th February 2008, after last year's successful launch of
it's Lifestyle™ line.
Hazera Lifestyle™ is a line of products composed of seed
varieties that satisfy consumer desires for taste, health and
convenience. The brand, with all the new products, was presented
for the first time at the Fruit Logistica exhibition in Berlin
last year, and has gone from strength to strength since then.
Hazera Genetics has dedicated much time and effort to thinking
ahead! The question "what will consumers want to eat 5 years
from now?" has Hazera Genetics' R&D Team on the ball! The
Company's intensive investment in R&D is an expression of its
commitment to the seeds of the future, seeds that will provide
growers with the highest yields, while providing consumers with
added value. This, in short, is the philosophy behind Hazera
Genetics' Lifestyle™ line.
"Market research indicates that today's consumers seek products
that are tastier, healthier and more convenient. As a
customer-centric company, we have become a major international
player in the vegetable seeds market and have successfully
developed several lines of products that combine consumer
desires with practical solutions" said Rami Dar, C.E.O. of
Hazera Genetics. "We believe that a seed company is about more
that just seeds, and feel that it is our responsibility to
contribute to the healthy lifestyle of consumers and retailers
everywhere".
Under the Taste category of Hazera Genetics' Lifestyle products,
you'll find the Hazera BoutiqueTM family: Premium gourmet tomato
varieties including cocktail tomatoes on the vine, tiny-plum
tomatoes, mini-plum tomatoes, red cherry tomatoes on the vine,
extra sweet yellow cherry tomatoes (called Summer Sun) and mini
San Marzano-type tomatoes.
Hazera Genetics is also proud to launch a new line of Health
products which includes several varieties of lycopene tomatoes
with more than twice the content of regular commercial
varieties, as well as a range of small vitamin peppers with the
extra nutritional benefits of vitamins A, C and E (2-3 times
higher that other commercial varieties).
In the Convenience category (Hazera To Go™), Hazera Genetics
Lifestyle is offering its revolutionary personal mini
watermelon, a new range of colorful mini peppers, which is under
development, and small cucumbers.
About Hazera Genetics
Hazera Genetics is an innovative leader in breeding new and
exciting varieties and producing and marketing high quality
hybrid vegetable and field crop seeds. For over 70 years, Hazera
Genetics' top quality seeds provide unique added value to
customers and consumers worldwide. |
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