Golden Valley, Minnesota
April 7, 2008
Syngenta Seeds, Inc.,
today announced it has selected two agencies within The
Interpublic Group (NYSE: IPG), Weber Shandwick and Campbell
Mithun, to serve as agencies of record for public relations and
advertising, respectively, for its corn and soybean business
programs following a competitive review.
Weber Shandwick’s
Minneapolis-St. Paul and Chicago offices and
Campbell Mithun will work
as an integrated team to develop branding and strategic
communications programs for several of the company’s brands in
North America. Campbell Mithun will also develop, execute and
place all advertising and other marketing communications.
“Both Weber Shandwick and Campbell Mithun bring a wealth of
experience, passion and strategic thinking to our brand and
marketing communications,” said Bruce Howison, vice president of
marketing, Syngenta Seeds, Inc.
Syngenta is a global agribusiness ranking third in the
commercial seeds market and an industry leader in crop
protection.
“We’re extremely proud to partner with Syngenta Seeds, an
agribusiness leader at the forefront of seed innovation,” said
Sara Gavin, president of Weber Shandwick’s Minneapolis-St. Paul
office. “Syngenta is helping to revolutionize agriculture at an
unprecedented time in the industry, and we’re very excited to
contribute to their continued success.”
Steve Wehrenberg, CEO of Campbell Mithun said, “Syngenta brings
the world’s most comprehensive and scientifically-sound
portfolio of seeds, advanced traits, and genetics to North
American growers. Campbell Mithun is poised to develop
distinctive, integrated marketing communications programs for
each of their brands.”
Syngenta is a world-leading agribusiness committed to
sustainable agriculture through innovative research and
technology. The company is a leader in crop protection, and
ranks third in the high-value commercial seeds market. Sales in
2007 were approximately $9.2 billion. Syngenta employs over
21,000 people in more than 90 countries. Syngenta is listed on
the Swiss stock exchange (SYNN) and in New York (SYT). Further
information is available at
www.syngenta.com.
Weber Shandwick is one of the world's leading global public
relations firms with offices in major media, business and
government capitals around the world. The firm specializes in
strategic marketing communications, media relations, public
affairs, reputation and issues management, and offers corporate
communications counseling services. Weber Shandwick also
provides specialized integrated services including Web
relations, advocacy advertising, market research and visual
communications. Weber Shandwick received the highest
client-satisfaction honors in the 2007 Agency Excellence Survey
by PRWeek U.S. and in 2006, was named Large PR Firm of the Year
(PR News U.S.), European Consultancy of the Year (The Holmes
Report) and Network of the Year (Asia Pacific PR Awards). The
firm also won the United Nations Grand Award for outstanding
achievement in public relations. To learn more, please visit
www.webershandwick.com.
Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG),
which is one of the world's leading organizations of advertising
agencies and marketing services companies.
For 75 years, Campbell Mithun has created marketplace success
for its clients via their “Everything Talks” integration
philosophy driven by Pioneering Ideas. For more information,
please visit www.cmithun.com.
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