Grand Forks, North Dakota
May 23, 2007
 There’s
a new Giant on the block… and you can hear what she has to say
at www.seedworld.com. The
newest installment of Seed World’s groundbreaking video series,
Giant Views of the Industry Online, features Elizabeth Pivonka,
President and CEO of
Produce for Better Health Foundation.
This streaming video series features interviews with leading
thinkers in the seed industry, updated on a monthly basis. In
this installment, Pivonka discusses improving vegetable’s
nutritional profile, how the seed industry could work with the
foundation on its new branding initiative, health claim
regulations and working with the seed industry to implement
gardening programs in schools.
While Pivonka is the newest Giant on the block, she joins a host
of other luminaries, including:
-
Bruce Howison, Vice-President, Marketing for Syngenta
Seeds and Traits, who discusses a number of issues
surrounding branding;
-
Bryan Gerard, President of JGL Inc., talks about what it
will take to get investment in wheat breeding;
-
Pat Hinner, President of Agra Industries, speaks to the
impact of the alternative fuel trend on corn and soybean
production;
-
Bill Goodbar, Managing Director at AgriCapital, shares
his views on the future of consolidation in the seed
industry; and
-
Andrew LaVigne, President and CEO of the American Seed
Trade Association, encourages proactive communication about
the industry.
Giant Views of the Industry is
brought to you in an easy to use format that breaks the
interview down into bite-sized pieces so you can view the topics
you want when you want, without having to watch the entire video
in one sitting. Just click on any of the one to two minute long
segments you wish to view.
Giant Views of the Industry is part of the
Seed World family of
publications which includes Seed World magazine, the Seed World
web site, and Seed Week, a weekly e-newsletter. Seed World
reaches decision makers across the breadth of the seed sector in
America, including distributors, retailers, breeders,
wholesalers, brokers, trade associations and industry suppliers. |
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