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Vegetable growers from across Australia will meet in Sydney to explore how Australian grown vegetables can become a greater priority in the eye’s of Australian and international consumers. The industry gathering will take place at the Australian Vegetable Industry Conference, May 29-31, 2007.

The conference will feature keynote presentations from Woolworths CEO, Michael Luscombe, water expert Dr. Peter Cullen and Meat and Livestock Australia Managing Director, David Palmer. AUSVEG Chairman, Michael Badcock said that the conference theme, ‘Vegetables Claim Centre Plate’ is about discovering what consumers really want and what as an industry can be done to match our products with the needs and desires of consumers?

“People know that vegetables are good for them but that alone doesn’t make them consume our products. It’s time for industry to be bold and challenge domestic and international consumers to increase their consumption of Australian grown vegetables,” Michael said.

The conference program will have something for all vegetable growers featuring presentations on marketing, the water crisis, the Horticultural Code of Conduct, Australian Vegetable Industry Development Group, vegetable supply chain, innovation and technology.

“The conference provides an opportunity for growers and industry to share ideas and have direct access to levy funded Research and Development,” Michael said. The conference will host a large trade exhibition which will feature industry related products and services.

“We thank industry partners, our supply chain and all levels of government who have really got behind this year’s conference and the trade exhibition,” Michael said.

For more information on the conference and details on how to register please go to www.vegieconf.com.au or call 03 9544 8098.

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