The Giants are back… and they’re better than ever. The newest installment of Seed World’s groundbreaking video series, Giant Views of the Industry Online, is available at www.seedworld.com. 

This streaming video series features interviews with leading thinkers in the seed industry. Updated on a monthly basis, you can now access the interview with Bruce Howison, Vice President, Marketing for Syngenta Seeds and Traits.

Howison discusses the challenge of making brands unique, the relationship between a brand and customers, and the importance of creating demand and supporting farmers. Howison, who joined Syngenta in 2004, has 22 years of experience in the ag industry. Prior to joining Syngenta, he held various roles with Advanta Seeds and Cargill.

While Howison is the newest Giant found on the Seed World web site, you can also watch any previous interviews you may have missed, like Pat Hinner, President of Agra Industries, who speaks about the impact of the alternative fuel trend on corn and soybean production; Bill Goodbar, Managing Director at AgriCapital, who shares his views on the future of consolidation in the seed industry; and Andrew LaVigne, President and CEO of the American Seed Trade Association, who encourages proactive communication about the industry. You can also find the comments of Canadian Seed Trade Association President, Dorothy Murrell, who discusses the challenges facing the Canadian seed industry.

Giant Views of the Industry is now brought to you in an easy to use format that breaks the interview down into bite-sized pieces so you can view the topics you want when you want, without having to watch the entire video in one sitting. Just click on any of the one to two minute long segments you wish to view.

Giant Views of the Industry is part of the Seed World family of publications which includes the Seed World magazine, the Seed World web site, and the Seed Week weekly e-newsletter. Seed World reaches decision makers across the breadth of the seed sector in America, including distributors, retailers, breeders, wholesalers, brokers, trade associations and industry suppliers.