Gedera, Israel
February 8, 2007
The Taste Tomato Program by
Zeraim Gedera, one of
the world’s leading seed companies, is a special development of
new tomato segment that is characterized by a unique sweet
taste.
These segments, developed by Dr. Moshe Bar (VP R&D) and a
dedicated team of in-house breeders, together with Dr. Arthur
Schaffer, Head of the Department of Vegetable Research at the
Volcani Center, Israel’s world famous agricultural research
institute, adapt well to environmental factors, produce firm
tomatoes with a good sugar/acid ratio, have high TSS, long
shelf-life and, above all, incomparable taste.
This new and remarkable program began as an answer to tremendous
market demand for the “good old days taste” of tomatoes and
represents the company’s vision of contribution to the health,
nutrition quality and joy of the consumers. |
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