The Center for Food and Agricultural Business at Purdue University is pleased to announce our agribusiness management course offerings for the upcoming year. With programs varying from Strategic Agrimarketing to Precision Selling: Building Relationships with Large Farmers – one of our newest program offerings – you are sure to find at least one program that fits your professional development needs.

Program offerings in the upcoming year include:

·     Sales Management and Leadership, June 26–27, 2006
Finding ways to lead, motivate, and manage networks of employees—both inside and outside your area of supervision—is an issue of interest to many. This seminar demonstrates real-world applications for sales management and leadership concepts.

·     Precision Selling: Building Relationships with Large Farmers, July 27–28, 2006
Not all customers are created equal. Managing key accounts requires a skill set often more closely aligned with management than with a traditional sales position. Our faculty will help you establish a framework for handling key sales accounts.

·     Marketing to Farm Businesses, Starts Online August 7, 2006
Agribusiness professionals interested in understanding the fundamentals of marketing, segmentation, and communication with customers will find this new online program challenges them to find ways to concentrate marketing efforts to maximize profit.

·     Strategic Agrimarketing, October 23–27, 2006
Strategic Agrimarketing is a practical, hands-on look at market segmentation, product and pricing strategies, distribution, people, and marketing communication decisions. The program utilizes custom agribusiness case applications to help participants gain more than a conceptual understanding of marketing.

To learn more about any of our programs, visit our website at www.agecon.purdue.edu/cab. Our programs tend to fill up quickly, so don’t wait to register! You may also want to check out available discounts for Early Bird and Team Registrations.

If you have any questions or if I can be of assistance in helping you determine which of our programs best fit your needs, please don’t hesitate to contact me directly by calling (765) 494-4325 or by emailing me. I hope to see you at one of our programs.