Hazera Genetics, a worldwide supplier of high quality hybrid vegetable and field crop seeds, announced today the launch of Hazera Boutique™ premium taste tomato varieties family.

"For almost 70 years, Hazera Genetics has pioneered the hybrid seeds business. As a customer-centric company, we have become a major international player in the vegetable seeds business. Our focus has always been on the overall experience for the growers. We are building on this experience as we strengthen our product portfolio and our international footprint. The new Hazera Boutique™ brand reflects our practice of innovation and of focusing on the evolving requirements and desires of both retailers and consumers. We intend to drive our future growth based on our present strengths", said Eran Shafrir, Head of Marketing at Hazera Genetics.  "Today's launch is not just about introducing a new family of products, but about expanding the way we define, meet and service our customers. Supplying seeds for healthy and gourmet products to upscale customers is one of our goals. I strongly believe that our new brand will inspire us in our ongoing efforts to deliver the best products to all our customers  along the fresh produce supply chain".

Designed to provide the ultimate sensual experience, the family of Hazera Boutique™ premium taste tomato varieties for true tomato lovers presents the natural supremely rich taste of yesterday and the perfection and performance consumers expect today. The Hazera BoutiqueTM premium taste tomato varieties line includes cocktail tomatoes on the vine, tiny-plum tomatoes, mini-plum tomatoes, red cherry tomatoes on the vine, attractive yellow cherry tomatoes and mini San Marzano-type tomatoes.

The new varieties were bred over several years to achieve the greatest in taste,  quality and performance. It is intended that the Hazera Boutique™  premium taste tomato varieties will be made available to authorized growers under special commercial agreements, aiming to ensure a superb quality of the final product and the satisfaction of retailers and consumers alike.

Hazera Genetics is an innovative leader in breeding new and exciting varieties and producing and marketing high quality hybrid vegetable and field crop seeds. For over 70 years, Hazera Genetics' top quality seeds provide unique added value to customers and consumers worldwide.