To further support its alignment with Dow AgroSciences, Mycogen Seeds introduces a new logo. This logo represents the incorporation of the Mycogen Seeds brand into Dow AgroSciences total solution offering of seeds, traits and ag chem products.

“One of the primary drivers for this decision is our business strategy to align with the ag chem business, making our product portfolio one of the most diverse and balanced in the industry,” Doug Vail, Sales & Marketing Leader, Mycogen Seeds, says.

The new logo links the Mycogen Seeds brand closer to Dow AgroSciences and reinforces the backing, commitment and resources Dow AgroSciences is investing in research and development, new products, operations and other areas.

The new logo will also help Mycogen Seeds accomplish its goals of increased name recognition and awareness. The logo prominently features the Mycogen Seeds name in red and uses graphic elements of the Dow AgroSciences product trade dress, such as the furrows, which support the company’s alignment strategy with the northern crops markets.

“Our new logo represents who we are today as an organization — the retail seed brand for Dow AgroSciences. The graphic connection to Dow AgroSciences in our logo also reinforces the commitment Dow AgroSciences is making to the Mycogen Seeds brand,” Vail says.

Mycogen Seeds is a retail seed company of Dow AgroSciences LLC and a developer and marketer of leading grain corn hybrids, the market leader in Silage-Specific™ corn hybrids and sunflower hybrids, as well as an industry leader in canola, alfalfa, soybeans and sorghum.  

âäMycogen, the Mycogen Logo and Silage-Specific are trademarks of Mycogen Corporation. 
©2006 Mycogen Seeds. Mycogen Seeds is an affiliate of Dow AgroSciences LLC.