Gedera, Israel
October 30, 2005
Zeraim Gedera is
expanding its activities in Turkey.
The Company’s activities in
Turkey were hard hit during the economic crisis, which badly
affected the Turkish economy during 2001 – 2003, but the Company
has succeeded in rehabilitating and even considerably expanding
activities after signing a marketing and distribution
cooperation agreement with the Toros Company (part of the
‘Tekfen’ group), which specializes in the marketing of
agricultural inputs. Today, the Toros Company’s most important
activity is the marketing of Zeraim Gedera’s vegetable seeds.
Ohad Zuckerman, CEO at Zeraim
Gedera said that at present, the Turkish Company runs an
organization that includes 26 agricultural experts working all
over Turkey to market tomato, pepper, cucumber, watermelon and
melon seeds. In 2005, Zeraim Gedera’s turnover in Turkey will
reach $5 million and the Company intends to expand this turnover
by at least 15% in 2006.
The Turkish market is
flourishing and most of the crops harvested in this country are
destined for local consumption. The Zeraim Gedera CEO added that
Turkey, as a country with a population of some 70 million people
eating fresh salads at every daily meal, is one of the largest
per capita consumers of vegetables in the world.
To expand its activities and
ensure continuing growth in this market, Zeraim Gedera and Toros
have made a joint investment of some $1 million in the
establishment of an advanced R&D facility, which will be
involved in variety breeding and adaptation, along with close
cooperation with the supermarket chains to develop varieties
adapted to Turkish consumers’ particular tastes and preferences |