Genesis Seeds Ltd., the Israel-based seed company, has unveiled its extensive research and development program to the public, detailing plans for new and improved varieties in three seed categories: Herbs, Flowers and Vegetables. During ASTA's 45th Annual Vegetable & Flower Seed Conference in Amelia Island, FL, the company will make available a 4-page, forward-looking information leaflet detailing its various advanced development plans, most already in progress.

Genesis’ in-house research and development team has teamed up with world-renowned research establishments such as ARO (Israel’s Dept of Agriculture Agricultural Research Organization) and “The Faculty” (Hebrew University’s Faculty of Agricultural, Food and Environmental Sciences).

“Although Genesis Seeds is not a large company, we are fortunate to be able to tap into Israel’s community of world renowned agricultural development scientists to enhance our R&D program”, said Dr. Isaac Nir, President and co-founder of Genesis Seeds, himself a long-time veteran of agricultural development. “Our close cooperation with these and other developers has already shown great results. Some of our most successful products, such as our F1 herbs and flower product lines, have been developed this way and already enjoy broad market acceptance.”

Genesis Seeds Ltd. has invested substantial financial and professional resources in researching and developing new products and new production techniques in areas including: variety breeding and selection, seed production and organic growing methods in different micro climates.

For more information about Genesis Seeds’ advanced R&D program and varieties under development, please contact us to request a copy of the R&D Information Brochure at: genesis@genesisseeds.com or visit our website at: http://www.genesisseeds.com/research.htm

Genesis Seeds Ltd. is a privately owned seed developer and producer with company headquarters and commercial center located in the Weizmann Science Park in Rehovot, Israel. Founded over 10 years ago, Genesis Seeds produces all its seed products by in-house growers and by carefully selected specialist contract-growers. Genesis has research centers in Ashalim, in the Negev desert and in Harduff, in the hills of the Galilee. Seeds products are available world wide to conventional (non-organic) and organic growers, through a network of distributors and seed resellers in over 30 different countries in the North and South America, Europe, Africa and Asia and Oceania.