Columbus, Ohio
January 10, 2006
The same type of technology that
is used to track livestock from the farm to the marketplace is
now being used on other commodities, such as fruit and vegetable
production. And growers can learn all about the technology at
the Ohio Fruit and Vegetable Growers Congress, being held Jan.
16-18 at the Greater Columbus Convention Center in Columbus,
Ohio.
Matt Darr, an Ohio State University
precision agriculture technology research associate with the
Department of Food, Agricultural and Biological Engineering,
will present a seminar on Radio Frequency Identification (RFID):
what it is, how it works and how to purchase the technology. The
presentation will be held on Jan. 16 from 4 p.m. to 4:30 p.m.,
as part of an Emerging Technologies Workshop that will also
include information on sprayer technologies, computerized
mapping for crop site selection, online specialty crop resources
and e-commerce.
"Radio Frequency Identification has been around for about five
years, but is now becoming more popular because the technology
has been standardized to allow growers, distribution chains, and
retailers use the same data formats," said Darr. "And larger
retailers, like Wal-Mart, are now requiring RFID as an entrance
point into their market for some products. So if people want to
work with those retailers, they need to know how to use the
technology."
RFID technology is made up of tags -- essentially wireless bar
codes that store a variety of information about the product --
and radio frequency scanners that read the tags. Through RFID,
commodities can be tracked from supplier to distribution to
point of sale for the purpose of identification and quality
control.
"With RFID, fruits and vegetables, for example, can be tracked
to their place of origin, what variety they are and the date
they were harvested. RFID technology can also monitor
temperatures inside a shipping crate to determine if the product
was subjected to extreme hot or cold conditions that may affect
its quality."
Darr said that RFID technology could also be used to improve
warehouse inventory, as well as reduce out-of-stock sales
conditions.
Not only is the technology useful, it is also cost effective.
For example, Darr estimates that if the average cost of RFID
technology was $8,000 ($2,000 for the tags and $6,000 for the
other RFID equipment, such as a printer and scanners), it would
only cost a grower $80 per acre of a 100-acre field of sweet
corn. Breaking it down further, if the grower was yielding
100,000 dozen sweet corn over the production season, it would
cost him 8 cents per dozen to implement the technology.
"If a grower is looking to sell to a new marketplace, that's
definitely worth the investment," said Darr.
The Ohio Fruit and Vegetable Growers Congress is sponsored by
Ohio State University Extension and the Ohio Agricultural
Research and Development Center, Ohio Fruit Growers Society,
Ohio Vegetable and Potato Growers Association, Ohio Direct
Agricultural Marketing Association, and the Mid American Ag and
Hort Services. |