The National
Corn Growers Association (NCGA) held its Fifth Annual
Membership Symposium Feb. 6 to 8, at the Embassy Suites
Hotel in Tampa, Fla. The three-day event, sponsored by
NK® Brand and the Agrisure™
corn traits business from Syngenta, provided workshops for
corn grower leaders focused on making the organization and
its membership development efforts a continued success.
“This year marks our fifth anniversary of
partnering with NK Brand, and our first year partnering with
Agrisure in support of NCGA’s continued growth,” said Byron
L. Keelin, Jr., manager of membership services, NCGA. “Our
enrollment remains strong with more than 32,000 members
nationwide, thanks to the support of our sponsors who
provide us with excellent resources.
“Our goal for this year’s symposium was to
bring in significant speakers who address fundamental issues
state association staff face and provide the tools necessary
to better meet member growers’ needs.”
The symposium allowed attendees to build
their skills in membership development, learn the latest
trends from industry experts and network with other grower
leaders.
Featured speakers at the meeting included,
Marilyn Moats Kennedy, founder and managing partner of
Career Strategies, a 31 year-old management consulting firm
in Wilmette, Ill., and Michele Payn-Knoper, professional
speaker and consultant, Lebanon, Ind.
Kennedy presented an overview of workplace
values and lifestyles of the groups that will dominate the
workplace in the next century in a workshop titled,
“Managing Change: Understanding the Demographics of the
Evolving Workplace.”
“Kennedy emphasized important issues such as
cross-generational recruitment and retention, motivation,
conflict resolution, marketing and customer satisfaction,”
Keelin added.
Payn-Knoper inspired attendees to be
proactive in defending the trust consumers have invested in
agriculture during workshops titled, “Championing
Agriculture” and “Responding to Rhetoric.” Her second
workshop was designed to help audiences respond to claims
made by activist groups speaking against agriculture.
“NCGA’s annual membership symposium is always
packed with great leadership workshops,” said Doug Knight,
marketing head, NK Brand. “NCGA is an important resource
for growers, and supporting their program is another
opportunity to support our customers.”
To learn more about programs and services
provided by the NCGA and its state associations, visit its
website
www.ncga.com.
NK
Brand Seeds is a trusted hybrid corn, soybean and alfalfa
seed supplier with more than 100 years of service in the
marketplace. The brand provides growers more yield and
better choices for the way they farm through innovative
products and solutions. Located in Golden Valley, Minn., NK
Brand Seeds is part of Syngenta.
Syngenta is
a world-leading agribusiness committed to sustainable
agriculture through innovative research and technology. The
company is a leader in crop protection, and ranks third in
the high-value commercial seeds market. Sales in 2004 were
approximately $7.3 billion. Syngenta employs some 20,000
people in over 100 countries. Syngenta is listed on the
Swiss stock exchange (SYNN) and in New York (SYT). Further
information is available at
www.syngenta.com.
NK®, For The Way You
Farm® and Agrisure™ are trademarks of a Syngenta Group
Company.