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Sam Datteri joins Producer's Choice
Woodland, California
October 26, 2005

 
Producer's Choice, Inc. is pleased to announce the appointment of Sam Datteri to the position of Regional Sales Manager with the company.   Sam will lead the development and expansion of the company's alfalfa brands in the Great Plains, Intermountain West and Pacific Northwest.

Sam comes to this position with a wealth of seed industry experience in sales management, market development, senior leadership and trade association service.   From 1989-1998 he held numerous marketing support and sales management positions with AgriPro, Inc. and was promoted to General Manager of ABI Alfalfa, Inc. in 1998, which he held thru the recent sale of the company.   During his seven years at the helm of ABI Alfalfa, Sam was involved in all facets of the day to day operations, sales management and creative marketing of the America's Alfalfa's Brand and product line.  
 
This experience will be invaluable for his new role at Producer's Choice.   Count on Sam to continue to be active in our forage and national seed trade associations.
 
Sam and his wife Paulette will continue to reside in Overland Park, KS and can be reached at 913-909-9424 or via e-mail at s.datteri@producerschoiceseed.com.
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