Salinas, California
October 13, 2005
Unique kid
book club partnership debuts October 6th
The employees of Salinas-based
Progeny Advanced Genetics
develop lettuce varieties during the day – and, in a new program
with the Boys and Girls Clubs of Monterey County, are planting
after-school seeds of learning with area kids. Progeny is
fielding a team of volunteers to join in on the KidzLit Book
Club that was recently kicked off at the local Boys and Girls
Clubs. Groups of 9-12 year olds and 6-8 year olds signed up at
the Salinas and Seaside club centers for a new Book Club
designed to inspire a love of reading.
According to Progeny Marketing manager Jennifer
Balbas, the partnership with KidzLit was an easy choice for
Progeny. “Our company has long been associated with local youth
activities, and we have pledged a portion of our seed sales to
support that promise,” said Balbas. “We are committed to helping
our area’s youth succeed. We believe that success begins with
solid reading skills. We want kids to love to read, and the
KidzLit approach offers the perfect way to achieve that.”
George Wilson, Boys & Girls Club of Monterey
County’s Education Specialist, heads up the program and says it
began with the whimsical tree house story, MaeBelle’s
Suitcase. The book was explored in a series of activities
that find participants interviewing each other, musing about
life in a tree house, exploring the plants and animals that are
tree house neighbors and discussing the relationships and
behaviors of story characters. Participants use art projects,
word games and other expressive methods to fully experience the
breadth of the book. “The ultimate goal is for learning that is
fun,” said Wilson.
The KidzLit book Club is open to Monterey County
children who are enrolled at the Boys and Girls Clubs Centers.
The club is meeting meet after school for a period of 12 weeks.
Progeny
Advanced Genetics is a twelve-year-old developer of proprietary
lettuce varieties. Company owner Nathan K. Olivas is a Monterey
county resident and the father of three young boys. Olivas has
committed time and resources of his company to help promote
programs benefiting youth, and is funding the KidzLit program as
part of that pledge. “I’m happy to help with financial
support,” Olivas said, “but I’m most proud that our employees
have also taken the challenge and are committing their volunteer
time to help such a great cause.” Progeny staffers are helping
to lead group activities within the Club. |