November 23, 2005
Australian Government agency
Biotechnology
Australia has today released the report
What you really need to know about what the public really thinks
about GM foods aimed at increasing understanding of
consumers’ complex attitudes towards genetically modified (GM)
crops and food.
Speaking at the AusBiotech
Conference in Perth today, Manager of Public Awareness for
Biotechnology Australia, Mr Craig Cormick, said, “Many consumer
attitude studies have been conducted that provide a simple
understanding of public attitudes, such as the general question
‘will you eat GM foods’, but the reality of public attitudes has
been found to be more complex.”
“Industry needs to gain a
better understanding of consumer attitudes if it is to find a
closer alignment between GM products that might be produced and
consumer needs,.”
“All too often decisions
relating to GM food and crops are based on perceptions of public
perceptions, rather than a solid understanding of what public
perceptions actually are,” Mr Cormick added.
A recent study, undertaken by
Eureka Strategic Research for Biotechnology Australia,
highlighted the fact that consumer attitudes are complex. For
example, the study found there are many variables that can
change a person’s attitude towards GM foods, such as the type of
food being produced, its price and whether the genetic
modification involves inserting a gene from a different species
or animal.
“It is also important to
understand that attitudes seek affirmation, so people will
commonly seek out data that supports an existing attitude,
dismissing or denigrating any data that is contrary to a set
attitude,” Mr Cormick said.
The five key findings of the
Report are:
- What consumers say in
surveys is not always how consumers actually behave;
- General attitudes towards
foods are amongst the biggest predictor of attitudes towards
GM foods;
- As a relative concern, GM
food concerns are comparable to concerns about artificial
preservatives;
- There is a poor
understanding of what genetically modified actually means,
and what foods are genetically modified, with wide belief
that many fruits and vegetables in supermarkets in
Australia may be GM;
- Attitudes to GM foods are
also influenced by a hierarchy of values; and
- GM foods have become a
focus for various ideologies.
The report “What you really
need to know about what the public really thinks about GM foods”
in PDF format:
http://www.biotechnology.gov.au/assets/documents/bainternet/foodrelease20051122155416%2Epdf.
The Eureka Strategic Research
report Public Awareness Research 2005: GM Food and Non-Food
Products, can be accessed at
http://www.biotechnology.gov.au/reports. |