Syngenta Seeds, Inc./ROGERS Brand Vegetables announced Norma Standerford has taken on a newly created role within the company as Strategic Account Manager. She will be responsible for focusing breeders on traits beyond the grower and developing products designed specifically for markets by understanding the requirements of downstream customers. Norma will initially be addressing needs in the fresh-cut processor segment.

Norma has most recently been Marketing Manager with Syngenta Seeds, Inc./ROGERS Brand for 4 ½ years and was previously the Marketing Director for Idaho-Eastern Oregon Onions. Her broad experience within the produce industry from seed to consumers will be an asset in building partnerships.

Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology.  The company is a leader in crop protection, and ranks third in the high-value commercial seeds market.  Sales in 2004 were approximately $7.3 billion.  Syngenta employs some 19,000 people in over 90 countries.  Syngenta is listed on the Swiss stock exchange (SYNN) and in New York (SYT).