American crop farmers,
especially those who value their ability to operate
independently in a merging marketplace, will now have even
greater freedom of choice in corn and soybean products from
Golden Harvest®.
“It’s no
secret we’ve faced some licensing obstacles from Monsanto.
But we’re not about to let that stop Golden Harvest from
assisting growers with even more choices for critical
technologies,” said Rob Robinson, joint operating head of
Golden Harvest at headquarters in Waterloo, Neb. “We’re
going to keep offering Golden Harvest products farmers know
and trust. And we’re going to market in multiple packages in
order to deliver all the technology options farmers need to
grow profitably.”
As in the
past, the company will offer a complete line-up of corn
products through a combination of the Golden Harvest brand;
and LaserTM brand, which offers YieldGard®
insect protection and Roundup Ready® 2 corn
technologies.
According
to Jim Sommer, joint operating head at Golden Harvest
headquarters in Pekin, Ill., growers can count on Laser
brand products to feature the same Golden Harvest®
production and quality control standards, as well as the
same commitment to genetics. “Basically, growers will be
able to rely on similarly performing hybrids, and the same
agronomics and sales representatives as they always have,
just in a different colored bag,” Sommer said.
John
Sorenson, president of Syngenta Seeds said the expanded
distribution reflects a long-term commitment at Syngenta to
offer seed customers a clear choice in products and
technologies. “Syngenta purchased a controlling interest in
Golden Harvest in 2004 to strengthen our corn and soybean
offerings to growers. Our intent is to combine the best of
our genetics, traits, seed treatments and crop protection
products to offer growers more options and better choices.”
In
response to the acquisition, Monsanto cancelled the license
agreements, which included glyphosate-tolerant technology
for Golden Harvest soybeans. Despite this, Golden Harvest
offers a complete corn product line-up. The company will
also be able to offer a similar line-up of soybean products
to customers in 2006 with the FastartTM brand,
Golden Harvest conventional soybeans, and selected varieties
of NK® Brand RR soybeans.
“We’re
excited about the possibilities to offer a full corn and
soybean line-up along with new product options,” Robinson
said. “The Golden Harvest sales force will remain
independent and continue to have its own unique, proprietary
products supplemented by more genetic sources. By expanding
options in the marketplace, we can create healthy
competition and help to deliver more technologies to
farmers.”
Beyond
2006, Robinson and Sommer say there will be many
opportunities for new products that are already either in
development or late-stage testing. As a business affiliated
with Syngenta, Golden Harvest® will have access
to a greater pool of leading genetics, technology and seed
treatment development. For example, Syngenta recently
acquired the GA21 trait for glyphosate-tolerant corn, which
will be marketed as AgrisureTM GT.
“The
spirit and culture of Golden Harvest, of independence and a
focus on the needs of farmers, will remain unchanged,”
Robinson said. “Golden Harvest has built a reputation around
honestly communicating how our genetics interact with
traits, seed treatments and different agronomic practices,
with a focus on helping the customer to achieve better
profitability. It feels good to be a part of something that
can make a real difference to farmers.”
Sommer
agreed. “Healthy competition gives growers more choices for
genetics, technology traits and added value, he said.
“That’s a good thing because it makes us focus on what’s
really important—and that’s how we can bring more profit
potential to our customer’s production of row crops.”
Golden Harvest Seeds, Inc., a
Syngenta-affiliated company, is one of the nation’s
fastest-growing agricultural seed brands focusing on hybrid
corn, soybeans, hybrid sorghum and alfalfa. Genetics FirstSM,
Agronomy Up Front® and Service AlwaysSM
have helped to increase the profitability of its customers
in the United States since 1973. Further information and
media resources are available at
www.GHupfront.com (after
March 10, 2005).