Beijing, China
December 9, 2005
The
Canadian Wheat Board (CWB) and the China Cereals Oilseeds
and Foodstuffs Corporation (COFCO) are pleased to announce their
joint plans for a training and technical centre in Beijing. The
centre, slated to open in April 2007, will support China's
milling and food-processing industry.
"Due to strong economic growth
and increased demand for premium-quality, wheat- based foods,
China is poised to become an even more important market for
western Canadian wheat," said Adrian Measner, CWB president and
CEO, in Beijing to attend celebrations marking the CWB's 70th
anniversary. "This technical centre will provide Chinese wheat
processors with the information they need to make the most of
this high-quality product. It will pay dividends for western
Canadian farmers by strengthening China's demand for Prairie
wheat."
COFCO president Liu Fuchun said
the CWB China Technical Centre is a natural extension of a long
relationship between COFCO and the CWB.
"We have enjoyed doing business
with the CWB for many years," he said. "The CWB China Technical
Centre grows naturally out of a long and positive relationship."
The facility will provide
training, educational seminars, technical exchanges and
technical support to CWB customers and will promote the use of
western Canadian-grown grain in a range of bread and noodle
products. The Canadian International Grains Institute (CIGI),
funded 40 per cent by farmers, will be involved in developing
technical programs and training activities. CIGI is a non-profit
market development organization which promotes Canada's field
crop industries in international and domestic markets through
educational programming and technical activities.
The CWB will provide capital
funding of $1 million to establish the centre, with operating
costs being shared between the CWB and COFCO. The CWB's
contribution will be funded through the CWB's special account,
comprised of farmer cheques which have remained uncashed for six
years or more. Decisions regarding location of the centre,
equipment and staffing will be made throughout 2006.
The relationship between the
CWB and COFCO has spanned more than four decades. Since the
1960s, COFCO has purchased more than 115 million tonnes of
western Canadian wheat. For the past two crop years, it has been
the CWB's biggest customer.
Controlled by western
Canadian farmers, the CWB is the largest wheat and barley
marketer in the world. As one of Canada's biggest exporters, the
Winnipeg-based organization sells to over 70 countries and
returns all sales revenue, less marketing costs, to Prairie
farmers. |