Hastings, Florida
April 20, 2005Following
the January debut of the first low-carb potato that’s now a
popular item in supermarkets, University of Florida researchers
say a larger and tastier version of the spud will be available
to consumers in May of this year.
Like the original low-carb
potato, the new variety will have 30 percent fewer carbohydrates
and 25 percent fewer calories than a standard Russet Burbank
potato. The main difference is that the new tubers will have
yellow flesh instead of white flesh, said Chad Hutchinson, an
assistant professor of horticulture with
University of Florida’s
Institute of Food and Agricultural Sciences. The yellow flesh
gives the potato a slightly sweeter flavor.
He said 3½ ounces of each
potato contain about 13 grams of carbohydrate compared to around
19 grams in the same serving size of a Russet baking potato.
“The addition of a new, larger
potato with a different taste will give consumers more choices,”
he said. “Our first low-carb potato, which is now being marketed
as SunLite, has a white flesh and weighs anywhere from 4 to 6
ounces. The new spud, to be marketed as SunLite Gold, weighs
anywhere from 6 to 10 ounces.”
Hutchinson said another major
advantage for both low-carb spuds is that they are harvested and
marketed as fresh, gourmet potatoes - unlike other potatoes that
are stored up to 10 months before they reach the consumer.
“When we announced the first
low-carb potato in June 2004, some people in the potato industry
were concerned that our new variety would steal market share
from traditional brands, but we’re trying to expand the overall
market by bringing people that have concerns over diet back to
potatoes,” he said.
“I like to consider these as
‘health-enhanced’ varieties,” Hutchinson said. “By making a
simple change, everyone can take advantage of the health
benefits of these potatoes without making any sacrifices in
taste or cooking quality.”
While some people say consumer
interest in low-carb foods may be waning, Hutchinson said
potatoes can be part of a healthy diet. They contain no fat or
cholesterol, and they are good sources of fiber, protein and
vitamins. They also contain vitamins C and B-6, and they are low
in sodium and high in potassium. And, potato skins are an
excellent source of fiber.
He said both low-carb potatoes
have been thoroughly tested in University of Florida research
plots near Hastings, Fla., for the past five years, and the
spud’s low-carbohydrate profile has been confirmed by research
in Canada. University of Florida is the first test site in the
United States for the European potato imports, which were
developed by HZPC, a
seed company based in the Netherlands.
“The low-carb profile is due in
part to lower specific gravity in the potatoes, which relates to
the amount of starch in the tuber, compared to the more widely
recognized Russet potato,” Hutchinson said. “The smooth,
buff-colored skins on both low-carb potatoes make them an
attractive alternative in many traditional potato recipes.”
To meet consumer demand for the
new potatoes, which are now being grown on more than 2,500 acres
in Florida, growers formed the SunFresh of Florida Marketing
Cooperative Inc.
Wayne Smith, president of the
cooperative in St. Augustine, said the goal is to grow low-carb
potatoes in Florida, North Carolina and elsewhere so that
consumers can have a year-round supply of fresh potatoes that
have not been stored for long periods. So far, the main market
for limited production has been in Florida and the east coast of
the United States.
Smith said the new low-carb
potatoes are driving a renaissance in the potato industry of
northeast Florida. By next year, production of low-carb potatoes
is expected to double.
Both SunLite and SunLite Gold
are being marketed in a European-style package developed by Hank
Whetstone, operations manager for the marketing cooperative. The
plastic package, which includes high quality graphics, has a net
that allows consumers to see the potatoes inside.
“Given a chance, the
combination of taste, appearance and packaging will rejuvenate
the potato segment in supermarkets,” Whetstone said. “It’s a
jewel on the shelf.”
Don Northcott, marketing
manager for HZPC Americas Corp. on Prince Edward Island, Canada,
said the new varieties grow in a short period of time. The
potatoes can be harvested in 65 to 75 days compared to more than
100 days for existing potato varieties grown in Florida. The
shorter growing period will allow spring and fall crops to be
produced for harvesting from January through June.
“These new varieties have a
good tolerance to environmental stresses such as high
temperatures or dry weather. In fact, under warm-weather
conditions, these varieties develop an extremely attractive
appearance in terms of brightness of skin and smooth
appearance,” Northcott said.
He said the potato skins
develop early, which enhances resistance to mechanical damage so
the potatoes arrive on store shelves with minimal defects. The
variety has some resistance to tuber greening, which increases
store shelf life.
“The combination of good
Florida soils, warm temperatures and experienced Florida growers
is ideal for giving consumers in the United States and Canada a
fresh flavor treat,” he said. |