Source: Hadas Manor, Globes online

Zeraim Gedera will sell $2 million worth of seedless watermelon seeds to the US. They will be marketed under the company's "Super Crisp" brand.

Zeraim Gedera has contracts to market seeds of watermelon varieties developed at its R&D center. The watermelons are from varieties sold in Israel under the "Lev Ha'argaman" brand. The varieties have better texture, color and taste than ordinary watermelons.

Zeraim Gedera currently controls 12% of the US watermelon seeds market, and it plans to increase its share of the market to a third within three years.

The Israeli watermelon seeds will be sown across 15,000 acres in Georgia, Florida, Texas, Arizona and California.