Strategic Diagnostics Inc. (Nasdaq: SDIX ), a leading provider of antibody products and analytical test kits for the food safety and water quality markets, today announced the launch of the SDI eStore, an e-commerce initiative accessible through banner links on the company's web site.

The SDI eStore provides for "Express" and "Full Featured" shopping. U.S.-based customers now have faster product navigation and searching, links to information downloads and easy checkout of their eCart selections. The Express store is a limited offering of popular product selections and only allows transactions via credit card, while the Full Featured option is for SDI registered customers and provides a broader product menu with eCart checkout charged against a credit card or the customer's SDI open account. Customers have the ability to check the status of their order fulfillment online with links provided in automatically generated email messages.

The eStore System is available around the clock for order entry with the added ability during regular business hours to interact with SDI sales consultants via an Instant Messenger link from the "Contact Us" area of the store.

Commenting on the rollout, Matthew H. Knight, the Company's President and CEO, stated, "We believe that the eStore will help us realize two important goals for the Company: One, we want to significantly enhance the access that people have to information about our testing technologies. The eStore dramatically enhances the access to product and technical information across our entire portfolio. Two, we want to continue to do everything possible to improve our service. The electronic platform of an eStore is a great way to continually and cost-effectively deliver new services to our customers."

SDI is a leading provider of biotechnology-based diagnostic tests for a broad range of agricultural, industrial, and water treatment applications. Through its antibody business, Strategic BioSolutions, Strategic Diagnostics also provides antibody and immunoreagent research and development services. SDI's test kits are produced in a variety of formats suitable for field and laboratory use, offering advantages of accuracy, cost-effectiveness, portability, and rapid response.

FeedChek™, Trait Chek™, GMO QuickChek™, and GMO Chek™ are pending trademarks for SDI.