Hazera Genetics Ltd. is expanding its international activities with the establishment of a subsidiary in Turkey. The subsidiary is being founded according to Hazera’s policy of establishing a presence in principal target markets and offering focused specific solutions to the various markets.

The new subsidiary will engage in breeding, promotion and marketing of varieties specifically targeted to growing conditions in Turkey and will develop distribution activity of vegetable seeds and field crops. The subsidiary is currently involved in negotiations with a number of local distributors who specialize in different areas, with a view to entering into cooperation aimed at maximizing Hazera Genetics’ genetic development capacity together with the marketing abilities of local entities. The Turkish subsidiary also represents the Japanese Sakata seed company, one of the leading seed manufacturers in the world.

Turkey has seven main agricultural regions, each with different growing conditions, a situation which necessitates extensive and sophisticated cultivation in order to fulfill market demand. It is considered a country with enormous agricultural potential by virtue of its geographical location, climatic conditions, large agricultural areas and long-established agricultural tradition. Turkey is also the largest producer and exporter of agricultural products in the Middle East and a major exporter of agricultural products to the European Union.

The Turkish government has allocated priority to the agricultural sector and dictates the policy, whose goal is to increase output in order to meet a growth in demand. Quality and variety of seeds are important elements and the government encourages private sector activity in this area.

Robert Sevil has been appointed as CEO of the new Turkish subsidiary. Mr. Sevil was formerly CEO of the Hong Kong based Supercom Company, in addition to various positions at Canon Israel, most recently as head of that company’s sales division.

Hazera Turkey joins a series of subsidiaries of Hazera Genetics, including those in Spain, the USA and China. The company strives to be a leader in the international market, developing innovative and unique vegetable varieties and field crops with added value for both grower and end consumer. The company is committed to providing the necessary professional support to customers to enable them to maximize the inherent commercial value of its products. The seed market necessitates optimum adaptation of products to local market requirements. Hazera’s local presence in prime target markets enables the company to better familiarize itself with local requirements and demands and thus provide better solutions and service to its customers.