Australia
July 21, 2004
A “brave new
world” for the Australian grains industry – where producers will
provide the materials for a host of industrial and medical
purposes – will be outlined in a series of “Single Vision”
forums around the country, beginning in South Australia next
Tuesday, July 27th.
The forums
will be hosted by State members of
the Grains Council of
Australia in South Australia, New South Wales, Queensland
and Victoria between next week and early September. They will
also be held in Western Australia in late September.
GCA President
Keith Perrett said the forums were designed to seek feedback and
practical solutions to the implications of projections that
demand for Australian marketed grain could realistically double
by 2025.
“Our South
Australian forums will be held on consecutive days in Cummins,
Balaklava and Karoonda. The ‘Single Vision’ research we’ll
present to producers, launched at this year’s Grains Week, will
present new challenges to the way we view our industry. We’ll be
telling producers that their basic products have the potential
to be used in astounding ways over the next 20 years”, Mr
Perrett said.
“They include:
-
neutraceuticals, which have a current global market value of
$US150 billion a year and will continue to grow as more
products are developed to allow consumers to eat their way
back to good health
-
agbiotech
production, which involves the production of specialised crops
for conversion to fuel, polymers and biodegradable plastics, a
more nutritious and reliable food supply, and the potential
for delivery of vaccines via transgenic plants
-
biopharming,
which involves transgenic crops producing therapeutic proteins
and industrial enzymes, with the capacity to replace
traditional chemical production methods, and
-
bio-materials and bio-processes – industrial processes which
harness naturally occurring enzymes and microbes to produce
fuels, biodegradable plastics, textiles and bio-materials for
constructive surgery”.
“All of these
new uses for grains can be and should be met by Australians.
However, some big changes will need to be made to the way we
view ourselves from producers of
commodities
to producers of
grains,
as well as to our market intelligence networks and
infrastructure needs”, Mr Perrett said.
“The ‘Single
Vision’ Grains Industry Strategy foresees that 35,000 producers
today will reduce to only 10,000 by 2025. For the projections in
the Strategy to be realised, those 10,000 producers will have to
increase their production levels by 200%. Given Australia’s
climactic and environmental limitations, it seems likely that
some of the production of grains with higher intrinsic customer
value will need to be undertaken off-shore”.
“The ‘Single
Vision’ strategy aims to grow the value of the industry, capture
a large proportion of extraordinary growth in demand, and ensure
that the added value is making rural communities stronger and
more sustainable”, Mr Perrett said.
“The Strategy
aims to increase producers’ share of the ‘grain dollar’ from the
current 19 per cent to 25 per cent by developing new markets
driven by producer influence in R and D, the creation of demand
for new products, capturing new markets before our competitors,
and meeting consumer demand with novel products and processes”,
he said.
“The forums
provide a ‘hands-on’ opportunity for producers to actively
contribute to the growth of their own industry through attending
the free forums. There’s a huge body of expertise, skill and
enthusiasm in our industry and we want to tap into it”. |