World Wide Wheat, L.L.C. (W3), a Phoenix, AZ based plant breeding company specializing in the development of high quality cereal seed varieties, and SJV Seeds, LLC a recently formed company to specialize in the production, processing, packaging and distribution of seeds in California, have announced the appointment SJV as W3’s exclusive seed producer and distributor in California.

Headquartered in Phoenix, World Wide Wheat is one of the leaders in developing proprietary varieties of cereal seeds for both grain and silage that are used in high input and high yield production farming ventures globally. Through its breeding staff, led by Senior Breeder, Rex Thompson, W3 has an enviable record of successful variety developments for both U.S. farmers and various regions and countries of the world. These varieties include Platinum, Crown, Duraking and Topper which are all very well known and timely given the production and disease situations in CA at this time.

“I am very excited with this new association, which will encompass the production and distribution of all W3 proprietary varieties within California. I have wanted an experienced, knowledgeable and aggressive representative with a successful track record in California for a long time. I am proud to say that this goal is accomplished thru this Agreement with SJV Seeds,” said Sheldon Richardson, W3 chairman and C.E.O.

SJV Seeds, LLC was recently formed by Steve Leffler and Jim Crisp, who combined have over 50 years experience in the seed industry, both in California and internationally. With an office in the Sacramento area and its production and distribution facility in the center of the San Joaquin Valley, the company is uniquely suited to serve the farmers of the state with high quality seed products in a timely manner.

“Quality genetics, combined with the proper preparation of the seed, deliver top quality and value to the farmers. I know that World Wide Wheat has unrivaled quality products for this marketplace. They consistently have developed varieties of both durum and red wheat that have ranked at the top of the annual California Crop Extension Trial results for both yield and end use qualities,” said Steve Leffler, C.E.O. of SJV Seeds.

Jim Crisp, President of SJV Seeds, said “This opportunity falls directly in line with Crisp Warehouse’s goals and objectives of identifying the unique needs of the cereal grain and wheat silage industries within California and then providing products to fit those needs. W3’s vast genetics program gives us an untapped resource from which we expect to introduce many new quality varieties to the farmers, dairymen and millers of the California agriculture industry for years to come. This association with W3 will allow us to provide these high quality varieties to California farmers, produced and processed on a local basis for the first time.”