Menlo Park, California
August 26, 2004
Landec Corporation (Nasdaq:LNDC), a developer and marketer
of technology-based polymer products for food, agricultural and
licensed partner applications announced today that its
agricultural seed subsidiary, Landec Ag, Inc., has introduced
its new line-up of hybrid seeds for 2005 achieving the broadest
selection of new seed technologies ever offered in its history
-- seeds with genetic traits, on-seed chemical treatments, and
Landec's Intellicoat(R) polymer coatings.
Landec Ag, through its
Fielder's Choice Direct(R) brand, recently introduced 26 new
corn hybrids for 2005, bringing the line-up to 116 hybrid seed
varieties it currently has for sale. In addition, Fielder's
Choice Direct is now offering 49 corn hybrids with Early
Plant(R) Intellicoat seed coating technology.
During the last three years,
Landec Ag has added a total of 81 new hybrids to the product
line-up, including varieties with the latest traits and
technologies, such as, YieldGard(R) Rootworm Corn, YieldGard(R)
Plus, Herculex I(R), Roundup Ready(R), and Liberty Link(R).
"We continually ask customers
about their needs and work to select the right products and
technologies to meet those needs," said Tom Crowley, Landec Ag's
President and Chief Executive Officer. "Customers have more
options than ever and they expect their suppliers to help them
through the maze of technology choices. Landec Ag is strongly
positioned to provide not only leading seed products but also a
perspective on evolving seed technologies."
As a key component of its
unique direct-to-the-farmer sales and marketing approach,
Fielder's Choice Direct provides immediate access to agronomic
support over the phone. Thousands of farmers know Landec Ag,
which is based in Indiana, and its Fielder's Choice Direct
branded products. Landec Ag specializes in hybrid seeds and
personal agronomic service offered through thirty-five seed
consultants who assist customers daily with their hybrid
selections. The seed consultants are available to take orders or
answer questions by phone 15 hours a day, Monday through Friday,
as well as Saturday mornings.
Examples of New Corn Seed
Technology Offerings for 2005
-- YieldGard Rootworm Corn
offers farmers the best protection ever offered against corn
rootworm. This new level of in-plant protection promises farmers
enhanced yields versus soil-applied insecticides.
-- YieldGard Plus Corn now
offers in-plant protection against western, northern and Mexican
corn rootworms and European and southwestern corn borer insects,
for a zone of protection that extends from the roots to the ears
and from planting until harvest.
-- Herculex I is a new insect
protection trait offering control of European and southwestern
corn borer insects and protection against fall armyworm, western
bean cut worm and black cutworm.
These three new technology
offerings are also offered with Intellicoat Early Plant corn
coating technology, which protects the seed from the risk of
chilling injury and allows farmers to plant corn seed up to four
weeks earlier than normal. For many farmers, the extra days of
planting during the early spring can translate into higher
yields and improvements in operational efficiencies.
Landec Ag Manages Complexity
for Farmers
With so many new technologies
available, either in the seed or on the seed, seed companies
must offer many more varieties and assist the farmer to evaluate
the increasing number of choices.
Dennis Schlott, Landec Ag's
Vice President of Sales and Product Management, said, "Managing
this increasing complexity is where Landec Ag can outperform
others due to the efficiency of our direct sales and marketing
model supported by our unique and leading-edge proprietary
information systems. Our information systems provide our sales
force with in-depth information about our customer's farming
trends and requirements, while also helping the farmer to better
evaluate his seed choices in order to match appropriate
offerings with the farmer's specific requirements. In addition,
we work from real-time inventory and can assure farmers they
will receive the hybrids, sizes and technologies they order. Our
approach is changing the economics and efficacy of seed sales in
contrast to the traditional farmer/dealer network."
"Now more than ever customers
rely on us not only for seed information, but also for decisions
about herbicide selection, pest control and other cropping
practices. Our seed consultants are experts in evaluating the
various technologies and recommending the best options for
farmers," continued Schlott.
About
Landec Corporation
Landec
Corporation designs, develops, manufactures and sells
temperature-activated and other specialty polymer products for a
variety of food, agricultural and licensed partner applications.
The Company's temperature-activated polymer products are based
on its proprietary Intelimer polymers which differ from other
polymers in that they can be customized to abruptly change their
physical characteristics when heated or cooled through a pre-set
temperature switch. |