Menlo Park, California
August 24, 2004
Landec Corporation (Nasdaq:LNDC), a developer and marketer
of technology-based polymer products for food, agricultural and
licensed partner applications announced today that its food
subsidiary, Apio, Inc., has introduced a low carbohydrate
vegetable tray product for sale to retail grocery chains -- a
mini 19 oz. vegetable tray with cut vegetables and dip.
This new tray
product recognizes the demand from retailers and mass
merchandisers to provide healthy options for individuals
following a low-carb lifestyle, as well as for consumers looking
for healthy vegetable choices. The new Eat Smart(R) Carb-Count
tray contains celery, carrots, broccoli and the new
Lighthouse(R) Brand 'One Carb Plus' ranch dip. Each four-ounce
serving of vegetables and dip has a low carb-count of only 6
grams.
Equally
important is that this tray offers a simple and convenient way
for individuals to enjoy fresh vegetables anywhere, anytime. The
packaging provides a great snack for an individual or a small
group. Many consumers take vegetable trays to the office, or
park, or eat them between meals as a substitute for less healthy
traditional snacks.
Apio holds a
leading market share position in vegetable trays with its
existing line of retail vegetable trays. Apio is using its
strong position in the vegetable tray category to fill a need in
the marketplace by introducing the Carb-Count tray product. The
new tray features an innovative compact design with a clear tray
on the bottom so that consumers can see the product from the
bottom as well as from the top and be assured of its freshness.
The new tray began shipping to retailers and mass merchandisers
nationwide in July as an expansion of the existing Eat Smart
family of vegetable tray products.
"We have
selected produce items that are naturally low in carbohydrates
and high in vitamins. With nutritional labeling, Apio is
educating consumers about the variety of nutritional benefits
offered by eating fresh vegetables. The new Eat Smart Brand
Carb-Count mini vegetable tray offers 130% of the Recommended
Daily Allowance for Vitamin A and 45% of the RDA for Vitamin C,"
stated Nick Tompkins, Apio's President and Chief Executive
Officer.
According to
AC Nielsen data for the second quarter ended June 30, 2004, Apio
is the number one vegetable tray manufacturer in the country
with a market share of 37%. In addition, Apio's 2.5-pound Eat
Smart vegetable tray, introduced in October of 2002, is the best
selling vegetable tray in the retail market.
Apio reached
a milestone in fiscal year 2004 by achieving over $100 million
in revenues from its value-added fresh-cut vegetable products
packaged in Landec's proprietary Intelimer(R) packaging, unique
for its ability to extend the shelf life of fresh-cut
vegetables. Apio continues to pursue innovative products to
create excitement among consumers and propel the growth of the
fresh-cut vegetable category.
"With this
new Carb-Count mini tray, along with our other vegetable trays,
we are successfully transitioning vegetable tray products from
their traditional role as a special occasion purchase to an
everyday purchase for consumers. By increasing variety in both
ingredients and size of trays, we have created daily options
that provide solutions for people on the go. Our tray product
line-up ranges from our larger 2.5-pound vegetable trays with
over 12 servings, to our 22-ounce Eat Smart Petite tray, to the
new 19-ounce Carb-Count tray. We have created a set of versatile
options that can be carried as a snack or used with various
sized groups," stated Michael Casazza, Apio's Senior Vice
President of Sales and Marketing.
In addition,
Apio has recently begun packaging some of its 12-ounce fresh-cut
vegetable products with "low carb" labeling on the packaging to
educate consumers about the carbohydrate content of the
products. This new label furthers Apio's objective to provide
more information and choice to the consumer. The addition of the
Carb-Count tray to the Eat Smart family provides an easy and
attractive option for consumers following a low-carb lifestyle,
as well as for consumers looking for healthy vegetable choices.
About Apio
Since
1996, Apio has commercially marketed a complete line of
fresh-cut vegetable products using Landec proprietary Intelimer
specialty packaging under the Eat Smart Brand. In June, the
Company announced that it had entered into an exclusive
packaging and marketing agreement with Dole Fresh Vegetables,
Inc. for Apio to sell and distribute a line of fresh-cut produce
under the Dole(R) Brand in the United States.
The
Company's proprietary packaging technology provides an optimal
atmosphere within the package to extend shelf life and preserve
the freshness of the produce and allows Apio to distribute its
products without ice. The product line includes broccoli
florets, broccoli slaw, broccoli and carrots, broccoli and
cauliflower, cauliflower florets, vegetable medley and vegetable
stir-fry in twelve-ounce, two-pound and three-pound packages. In
addition to fresh-cut bagged vegetables, Apio has a full line of
fresh-cut vegetable party trays packaged with Intelimer
specialty packaging.
About
Landec Corporation
Landec
Corporation designs, develops, manufactures and sells
temperature-activated and other specialty polymer products for a
variety of food, agricultural and licensed partner applications.
The Company's temperature-activated polymer products are based
on its proprietary Intelimer polymers which differ from other
polymers in that they can be customized to abruptly change their
physical characteristics when heated or cooled through a pre-set
temperature switch. |