“The Fontanelle Hybrids company website at www.fontanelle.com has been completely redesigned,” Steve Pike, sales manager said. “We’ve made it quicker and easier for our main audiences to get to information critical to their needs.”

To achieve this, the information is grouped under four main headings—People, Products, Programs and the Farmer’s Tool Box. “Most of our customers want to know one of three things when they visit our site,” Pike said. “They want product information, how to contact a local company representative or to look up harvest results in a specific geographic area or on a particular product. The new design allows them to zero in immediately on the information they need.”

This is achieved by grouping all of the necessary information in one place. The previous set up had product information in three or four locations. “Now it’s all under the Products heading which makes it easier for customers to make hybrid selections,” Pike said.

“Besides being more efficient, the new design allows us to specifically cater to the needs of targeted groups of people,” Nick Lammers, webmaster and central regional sales manager said. “For example, our dealers are able to very quickly find sales forms, inventory information and other specific items needed for the success of their dealership in a password protected section meant just for them. Now the dealers know to go to the directly to the dealer section to find new information of interest to them.”

“We’ve also added a special section for Crop Consultants,” Lammers said. “It’s been a big hit with area agronomists because they know that all of our research information on herbicides, insects and disease tolerances on our hybrids are located in their section. Plus we added a link so they can go directly to the harvest results database to check the performance of our products.”

“It’s all about making it easier to do business with Fontanelle,” Pike said. “Customers often tell us that one of the things they appreciate about working with is the friendly helpfulness of our people. We want to make sure that when visitors are at our website we are continuing that sense of helpfulness by having the needed information available and easily located.”

“Our goals for the future of the website is to continue to enhance the information available on-line and to make it a live interactive tool,” Lammers said. “We are working toward a live interface with our computer system so that dealers, customers and sales staff will be able to have instant access to live inventory, product and account information. This will enable us to do an even better job of ensuring that our customers get the hybrids and grades sizes they want.”

Fontanelle Hybrids is a 68 year old employee-owned seed company marketing corn, soybeans, grain sorghum, alfalfa and sunflowers in Nebraska, Iowa, Kansas, Colorado, Missouri and portions of Illinois, Minnesota, South Dakota and Texas. Fontanelle Hybrids is one of the five owners and members of the Core Group that markets value added products under the High Cycle® Seed Systems brand of products.

High Cycle is a registered trademark of the CORE Group.