Marysville, Ohio
October 2, 2003
Company
site named "Best General Interest Web Site" in prestigious 2003
competition
The Scotts
Company (NYSE: SMG), the global leader in the consumer lawn and
garden market, announced today that its Web site,
www.scotts.com , was named "Best General Interest Web Site"
by the Web Marketing Association in its 2003 WebAward
Competition. This premier annual award competition for Web site
development has consistently recognized some of the world's
largest and best known companies for their innovative use of the
Internet.
With close
to 10 million visits so far this year, Scotts' Web sites play an
integral role in establishing the Company's lead role in the
lawn and garden market.
In addition
to the top award in the general interest category, Scotts
received a "Standard of Excellence Award" for the Lawn and
Garden Center the company created as part of an integrated
marketing program with The Weather Channel and weather.com.
Judges recognized the site for the "standard of excellence by
which all corporate Web sites should strive."
The Web
Marketing Association is the producer of the WebAward
Competition, which judges Web sites on design, innovation,
content, technology, interactivity, navigation and ease of use.
The panel of judges is comprised of media representatives,
advertising executives, site designers, content providers and
webmasters.
"Our team
has worked hard to build a site that meets the high standards of
our brands, while providing quality lawn and garden information
for our consumers," said Gordon Hecker, Senior Vice President of
Marketing. "It's extremely gratifying to receive such
recognition for our efforts, especially when you look at who
you're being recognized alongside -- companies like Forbes,
Disney, Hewlett Packard, L.L Bean and The Wall Street Journal."
Scotts
redesigned its Web site last year to integrate all of its
industry- leading brands into one online lawn and garden
destination. These brands include Scotts, Miracle-Gro (
www.miracle-gro.com ), Ortho (
www.ortho.com ), Osmocote (
www.osmocote.com ) and the consumer Roundup brand (
www.roundup.com ). The redesigned Web sites include more
timely, relevant lawn and garden content to help consumers
create and maintain a more beautiful yard, while integrating
useful product information.
This
year, Scotts has witnessed a surge in Web traffic due to the new
site and related marketing efforts. User sessions are up 97%
over last year, and page views are up 310% over the same period.
Close to 10 million users have visited Scotts' sites so far this
year.
"A lot of
corporate Web sites are designed to simply move products," said
Joel Reimer, Manager of Interactive Marketing at Scotts. "While
our site certainly includes information on our products, it
primarily serves as a valuable resource for information on how
to achieve the best results in your lawn and garden. Our site is
as much about growing the industry through customer knowledge as
it is about growing our business."
Scotts
also offers e-mail reminder services on its site, where users
can sign up to receive periodic messages that will "remind" them
of certain activities they need to perform in their lawn and
garden each month. To date, over 600,000 users have signed up to
receive e-mail reminders from Scotts.
The Scotts
Lawn & Garden Center at
www.weather.com/scotts features geographically specific tips
and advice for lawn and garden care, including a variety of
interactive tools and other resources for solving common lawn
care and gardening problems. It is part of a multi-level
agreement that Scotts entered into with the Weather Channel and
weather.com earlier this year.
With 2002
sales of $1.76 billion, The Scotts Company is global leader in
the consumer lawn and garden market, with a full range of
products for professional horticulture as well. The company owns
the industry's most recognized brands. In the U.S., the
company's Scotts®, Miracle-Gro® and Ortho® brands are market
leading in their categories, as is the consumer Roundup® brand
which is marketed in North America and most of Europe
exclusively by Scotts and owned by Monsanto. Scotts LawnService®
also is the No. 2 company in the "do-it-for-me" lawn service
market. In Europe, Scotts' brands include Weedol® Pathclear®,
Evergreen®, Levington® Miracle-Gro®, KB®, Fertiligene® and
Substral®. |