Menlo Park, California
November 5, 2003
Landec Corporation, a
developer and marketer of technology-based polymer products for
food, agricultural and licensed partner applications, introduced
the latest product offerings of its food subsidiary Apio, Inc.,
at the Produce Marketing Association's Fresh Summit convention
held October 19 through 22 in Orlando, Florida. The Company
featured products under its existing Eat Smart® brand and the
newly added Dole® brand. The newest Eat Smart brand product
offerings include four unique microwave-able side dishes with
gourmet sauces and a new mini vegetable party tray created to
broaden its existing line of market leading retail party trays.
The Dole brand products, which are produced, marketed and sold
by Apio, debuted at the convention and consist of a complete
line of specialty packaged Dole brand fresh-cut vegetable
products and party trays.
The company began the
first commercial shipments of the Dole brand retail products
from its Guadalupe, California headquarters in October. "The
attention garnered by the introduction of the Dole brand
fresh-cut vegetable line at the PMA demonstrates the impact that
a national brand can generate in the market," stated Nick
Tompkins, Apio's Chief Executive Officer.
The new
Eat Smart microwave-able fresh vegetable side dish line consists
of broccoli with cheese sauce, vegetable medley with
southwestern herb sauce, broccoli and carrots with roasted red
pepper gorgonzola sauce and carrots with butter ginger sauce.
The sides are conveniently packaged in a microwave-able tray,
which contain multiple servings and are ready to eat in just
three minutes. These items complement the existing Eat Smart
fresh-cut vegetable category and provide a convenient, fresh and
ready-to-eat meal component for today's busy, health-conscious
consumers.
Additionally, Apio unveiled a new 19-ounce mini vegetable tray,
its latest addition to the existing party tray line. The tray
utilizes the same ingredients as the company's existing
1.45-pound tray which include mini slim carrots, celery,
broccoli and ranch dip. The innovative compact design provides
added benefit to retailers by 1) reducing the shelf space
required for merchandising and 2) providing an attractive lower
priced vegetable tray. The new mini tray is available in both
the Eat Smart and the Dole brands and has a 17-day shelf life
for ease in merchandising and distribution.
In the
latest data provided by AC Nielson, Apio continues to be the
number one supplier of vegetable party trays to retail stores in
the United States, capturing over 29% of the total vegetable
party tray market. This was based on sales reported for retail
grocery stores with average annual revenues over $2 million
during the three months ended September 2003, a 6 percentage
point gain in market share from the prior quarter.
At the
PMA show Apio displayed the new Dole brand fresh-cut vegetable
and party-tray line for the first time since entering into an
exclusive multi-year licensing agreement with Dole Fresh
Vegetables, Inc. in June. The produce display featured 12-ounce
and 2-pound Dole brand fresh-cut vegetable products as well as
five Dole brand vegetable party trays ranging in size from
19-ounces to 2.5-pounds.
Both the
Eat Smart brand and the newly added Dole brand lines of packaged
fresh-cut vegetables and party trays utilize Apio's proprietary
Intelimer® packaging technology, which extends shelf life,
reduces product shrink and compensates for temperature
fluctuations throughout the distribution chain.
Since 1996,
Apio has commercially marketed a complete line of fresh-cut
vegetable products using Landec proprietary Intelimer specialty
packaging under the Eat Smart brand. In June, the Company
announced that it had entered into an exclusive packaging and
marketing agreement with Dole Fresh Vegetables, Inc. for Apio to
sell and distribute a line of fresh cut produce under the Dole
brand in the United States. The Company's proprietary packaging
technology provides an optimal atmosphere within the package to
extend shelf life and preserve the freshness of the produce and
allows the company to distribute its products without ice. The
product line includes broccoli florets, broccoli slaw, broccoli
and carrots, broccoli and cauliflower, cauliflower florets,
vegetable medley and vegetable stir-fry in twelve-ounce,
two-pound and three-pound packages. In addition to fresh-cut
bagged vegetables, Apio has a full line of fresh-cut vegetable
party trays packaged with Intelimer specialty packaging.
Landec
Corporation designs, develops, manufactures and sells
temperature-activated and other specialty polymer products for a
variety of food, agricultural and licensed partner applications.
The Company's temperature activated polymer products are based
on its proprietary Intelimer polymers which differ from other
polymers in that they can be customized to abruptly change their
physical characteristics when heated or cooled through a pre-set
temperature switch. |