Chatham, Ontario
May 6, 2003

Delivering consistently high quality canola seed for Canadian farmers is the mission of a newly appointed hybrid canola seed production team based at Lethbridge, Alberta.

Pioneer Hi-Bred Limited recently charged the new team with responsibilities for seed multiplication, conditioning, cleaning and packaging of all Pioneer® brand canola seed for distribution in Western
Canada and throughout North America. Combined with existing parent seed production operations near Georgetown, Ontario, the addition of the Lethbridge effort gives Pioneer a production team unparalleled in the Canadian canola industry.

"With a new staff dedicated to producing high quality seed, growers can be confident in both the performance and supply of Pioneer Hi-Bred's canola seed products," says Darrel Armstrong, canola commercial seed manager for the new Lethbridge operation. "We will be contracting with growers in southern Alberta, primarily on irrigated land, to fulfill our production requirements. In addition, we will continue to contract with premium facilities for conditioning, treating and packaging services."

Armstrong leads a team of three staff agronomists dedicated to seed crop research and agronomic management critical to high quality canola seed production. He brings 11 years of seed production experience with Pioneer genetics to his new position - the last four as manager of seed production supply. Armstrong is a graduate of the University of Alberta with a B.Sc. in agriculture.

Danielle Letain was the first agronomist to join the team and brings a wealth of hybrid production knowledge to the location. Since completing a B.Sc. in agriculture at the University of Manitoba, Danielle has spent much of her career working with hybrid canola, and was most recently a hybrid
canola production co-ordinator.

Robert Wauters has extensive knowledge on hybrid canola production from his seven years in the business. He completed a diploma from Olds College in agronomy, is working on completing a degree in agriculture at the University of Lethbridge, and has his Certified Crop Advisor designation.

Chris Nish is the latest agronomist for canola production on site at Pioneer's Lethbridge operation. With a diploma from Olds College in seed and grain technology, he brings a solid combination of hybrid canola production experience and agricultural retail knowledge to his new position.

Since late last year, Pioneer brand canola seed has been available across the Prairie Provinces through Pioneer Hi-Bred's network of sales professionals, as well as through the extensive distribution channels of Agricore United and James Richardson International (JRI).