New Brunswick, New Jersey
May 6, 2003
Senesco Technologies, Inc.
("Senesco" or the "Company") (AMEX: SNT) and its partner
Harris Moran Seed Company
announced today that they have reduced and delayed browning in
cut lettuce using proprietary technology that slows the onset of
cell death. This exclusive technology developed by Senesco was
applied to iceberg and romaine lettuce, the most popular types
in prepackaged salads. In field trials, both types of lettuce
browned less, due to Senesco's proprietary gene technology which
delays plant cell death, or senescence.
Bruce Galton, President and CEO of Senesco, explained the
impact of delayed browning on the burgeoning packaged salad
market, "Bagged salad sales exceeded $2 billion last year in the
U.S. We believe that our technology, along with Harris Moran's
expertise in developing seed varieties, will yield superior
products that brown less."
Senesco's technology controls and limits the senescence by
modulating the signals that trigger plant deterioration. This
can ensure better product quality by reducing the damage caused
by environmental stress, harvest, and handling. Senesco's
technology yields these results without the addition of any
foreign genetic material.
Along with less browning, the technology could lead to a
wider variety of products within the bagged salad industry,
according to Bill Murray, Harris Moran's lettuce product
manager. "Controlling senescence could allow lettuce varieties
that aren't currently marketed in the same bag to be more
compatible -- that is, they wouldn't break down and brown so
quickly when packed together. This new marketing flexibility
could lead to different mixes, different colors, and new and
different products," said Mr. Murray.
Further down the road, Murray believes that the technology
could yield benefits to growers as well. Mr. Murray added, "This
technology could mean a variety would require less water, less
inputs, and more yield potential. New and improved products for
both the grower and the consumer are our goals."
Harris Moran Seed Company is part of the largest
independently owned seed company in the world. It is owned by
Groupe Limagrain, a cooperative owned, run, and operated by
farmers. Harris Moran breeds innovative vegetable varieties
designed to boost yield, reduce chemical inputs, and increase
freshness, flavor and fruit quality from plow to plate. The
Modesto, CA-based Company breeds vegetables for markets in more
than 65 countries.
Senesco takes its name from the scientific term for the aging
of plant cells: senescence. The Company has developed technology
that regulates the onset of cell death. Delaying cell breakdown
in plants extends freshness after harvesting, while increasing
crop yields, plant size and resistance to environmental stress
for flowers, fruits and vegetables. The Company believes that
its technology can be used to develop superior strains of crops
without any modification other than delaying natural plant
senescence. Senesco has begun to explore ways to trigger or
delay cell death in mammals (apoptosis) to determine if the
technology is applicable in human medicine. Accelerating
apoptosis may have applications to development of cancer
treatments. Delaying apoptosis may have applications to certain
diseases such as Alzheimer's, glaucoma, ischemia and arthritis,
among others. Senesco partners with leading-edge companies and
earns research and development fees for applying its
gene-regulating platform technology to enhance its partners'
products. Senesco is headquartered in New Brunswick, New Jersey,
and utilizes research laboratories at the University of Waterloo
in Ontario, Canada and the University of Colorado in Denver,
Colorado.
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